BBC NEWS | Technology | Big Brother is watching you shop - 0 views
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Madeline Brownstone on 06 Oct 09"There is an enormous pent-up demand for personalised location advertising, whether it is on your cellphone or PDA, on your radio in your car, or on the billboards you walk by on the streets and inside stores," says Bruce Schneier, chief security technology officer of BT. "This is yet another technological intrusion into privacy. And like all such intrusions, it will be taken as far as the owner of that intrusion finds it profitable."
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Madeline Brownstone on 06 Oct 09"There is an enormous pent-up demand for personalised location advertising, whether it is on your cellphone or PDA, on your radio in your car, or on the billboards you walk by on the streets and inside stores," says Bruce Schneier, chief security technology officer of BT. "This is yet another technological intrusion into privacy. And like all such intrusions, it will be taken as far as the owner of that intrusion finds it profitable."