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Smartphone adoption accelerated in both the U.S. and Europe. U.S. smartphone adoption reached 27% of mobile subscribers as of December, up 10 percentage points from the prior year, while European adoption reached 31%, also up nearly 10 points.
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Network quality and cost of monthly plan were the top two purchase consideration factors for mobile subscribers in the U.S. and U.K.
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Nokia was the top manufacturer in the U.K., Germany, Italy and Spain. Samsung took the top spot in the U.S. and France, and also ranked in the top three in the U.K., Germany, Italy and Spain.
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