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Global mobile data traffic will increase 26-fold between 2010 and 2015. Mobile data traffic will grow at a compound annual growth rate (CAGR) of 92 percent from 2010 to 2015, reaching 6.3 exabytes per month by 2015. There will be nearly one mobile device per capita by 2015. There will be over 7.1 billion mobile-connected devices, including machine-to-machine (M2M) modules, in 2015-approximately equal to the world's population in 2015 (7.2 billion). Mobile network connection speeds will increase 10-fold by 2015. The average mobile network connection speed (215 kbps in 2010) will grow at a compound annual growth rate of 60 percent, and will exceed 2.2 megabits per second (Mbps) in 2015. Two-thirds of the world's mobile data traffic will be video by 2015. Mobile video will more than double every year between 2010 and 2015. Mobile video has the highest growth rate of any application category measured within the Cisco VNI forecast at this time.

Smartphone adoption accelerated in both the U.S. and Europe. U.S. smartphone adoption reached 27% of mobile subscribers as of December, up 10 percentage points from the prior year, while European adoption reached 31%, also up nearly 10 points.

Network quality and cost of monthly plan were the top two purchase consideration factors for mobile subscribers in the U.S. and U.K.

Nokia was the top manufacturer in the U.K., Germany, Italy and Spain. Samsung took the top spot in the U.S. and France, and also ranked in the top three in the U.K., Germany, Italy and Spain.