According to this study and research internet usage can alter and have an effect on moods. Perhaps the mood affect creates an increased behavior due to the desire to feel the emotional stimulation or affect. Over a thousand men, women, and children were surveyed. They shared their mental mood and emotional changes based on internet use. The survey summarizes that the concept of internet addition is emerging as a concern that must be taken seriously.

This research pointed the highest concern to young people. It suggests that social media has transitioned into a popular leisure activity over the last decade. Although most people's social media use is non-problematic, a small number of users appear to engage in social media excessively and sometimes compulsively. The main objective of this study was to examine the associations between addictive use of social media, narcissism, and self-esteem.

This study focuses on recent evidence that suggests that individuals may feel compelled to maintain their online social networks in a way that may lead to excessive usage. "In many areas of behavioral addiction, there has been debate about whether some excessive behaviors should even be considered as genuine addictions (e.g., video game playing, internet use, sex, exercise, etc.) and the same debate holds for addiction to social networking."

This article studies the impact of social media and purchasing power associated with the behavior. Given the rapid growth of social media, it is important to understand the effects of social media on consumers' purchase decisions in the e-commerce environment. However, although some e-commerce sites have started to link themselves to social media to enhance user interactions, previous studies of social media and service management have shed little light on the effects of social media on consumers' purchase decisions.

This article examines attitudes that impact social media. These attitudes are important to study first because they stimulate the behaviors that drive social media, The article describes attitudes as a learned predisposition to respond in a consistently favorable or unfavorable manner with respect to a given object. Attitude is important because of its effect on purchase intention and behavior. To understand the constitutive role that the social media plays in what is seen as 'individual' behavior, we need a more radical change in terms of perspective. Lalljee, Brown and Ginsburg's (1984) notion of 'communicative acts' does move away from an individualistic focus by challenging two main assumptions of traditional attitude theory: x Attitudes are internal dispositions that strongly influence behavior x Attitudes are fixed and enduring (Howarth, 2006) According to Rosenberg & Hovland, attitude has three components, affect, behavior, and cognition, and these components are essentially the anatomy of an attitude (Katz, 1960; Rosenberg and Hovland, 1960) Since attitude is the trigger to respond it plays an important role in the behaviors that impact social media.


https://ac.els-cdn.com/S1877042816315932/1-s2.0-S1877042816315932-main.pdf?_tid=4785b67a-c413-11e7-ae8d-00000aab0f6c&acdnat=1510097454_d3ad69c9b63713f4011353c0bc475004