Effects of social media on consumers' purchase decisions: evidence from Taobao - 4 views

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  #1 tlogansuny on 07 Nov 17

   

  This article studies the impact of social media and purchasing power associated with the behavior. Given the rapid growth of social media, it is important to understand the effects of social media on consumers' purchase decisions in the e-commerce environment. However, although some e-commerce sites have started to link themselves to social media to enhance user interactions, previous studies of social media and service management have shed little light on the effects of social media on consumers' purchase decisions.

   

  <div class="cArrow"> </div><div class="cContentInner">This article studies the impact of social media and purchasing power associated with the behavior. Given the rapid growth of social media, it is important to understand the effects of social media on consumers' purchase decisions in the e-commerce environment. However, although some e-commerce sites have started to link themselves to social media to enhance user interactions, previous studies of social media and service management have shed little light on the effects of social media on consumers' purchase decisions.</div>

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