Social networking sites addiction and the effect of attitude towards social network advertising - 4 views

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  #1 tlogansuny on 07 Nov 17

   

  This article examines attitudes that impact social media. These attitudes are important to study first because they stimulate the behaviors that drive social media, The article describes attitudes as a learned predisposition to respond in a consistently favorable or unfavorable manner with respect to a given object. Attitude is important because of its effect on purchase intention and behavior. To understand the constitutive role that the social media plays in what is seen as 'individual' behavior, we need a more radical change in terms of perspective. Lalljee, Brown and Ginsburg's (1984) notion of 'communicative acts' does move away from an individualistic focus by challenging two main assumptions of traditional attitude theory: x Attitudes are internal dispositions that strongly influence behavior x Attitudes are fixed and enduring (Howarth, 2006) According to Rosenberg & Hovland, attitude has three components, affect, behavior, and cognition, and these components are essentially the anatomy of an attitude (Katz, 1960; Rosenberg and Hovland, 1960) Since attitude is the trigger to respond it plays an important role in the behaviors that impact social media.
  
  
  https://ac.els-cdn.com/S1877042816315932/1-s2.0-S1877042816315932-main.pdf?_tid=4785b67a-c413-11e7-ae8d-00000aab0f6c&acdnat=1510097454_d3ad69c9b63713f4011353c0bc475004

   

  <div class="cArrow"> </div><div class="cContentInner">This article examines attitudes that impact social media. These attitudes are important to study first because they stimulate the behaviors that drive social media, The article describes attitudes as a learned predisposition to respond in a consistently favorable or unfavorable manner with respect to a given object. Attitude is important because of its effect on purchase intention and behavior. To understand the constitutive role that the social media plays in what is seen as 'individual' behavior, we need a more radical change in terms of perspective. Lalljee, Brown and Ginsburg's (1984) notion of 'communicative acts' does move away from an individualistic focus by challenging two main assumptions of traditional attitude theory: x Attitudes are internal dispositions that strongly influence behavior x Attitudes are fixed and enduring (Howarth, 2006) According to Rosenberg & Hovland, attitude has three components, affect, behavior, and cognition, and these components are essentially the anatomy of an attitude (Katz, 1960; Rosenberg and Hovland, 1960) Since attitude is the trigger to respond it plays an important role in the behaviors that impact social media. <br /> <br /> <br /> <a href="https://ac.els-cdn.com/S1877042816315932/1-s2.0-S1877042816315932-main.pdf?_tid=4785b67a-c413-11e7-ae8d-00000aab0f6c&acdnat=1510097454_d3ad69c9b63713f4011353c0bc475004" rel="nofollow" target="_blank">https://ac.els-cdn.com/S1877042816315932/1-s2.0-S1877042816315932-main.pdf?_tid=4785b67a-c413-11e7-ae8d-00000aab0f6c&acdnat=1510097454_d3ad69c9b63713f4011353c0bc475004</a></div>

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