Using Participatory Media and Public Voice to Encourage Civic Engagement - 0 views
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Mark Ness on 15 Dec 15American youth are interested in civic engagement as well as in playing with media. A research team commissioned by MTV interviewed more than twelve hundred young people, conducted expert interviews and ethnographies, and took a national poll of a representative sample ages 12-24, between December 2005 and April 2006. The research found, 70% believing in the importance of helping the community, 68% already doing something to support a cause on a monthly basis and 82% describing themselves at least somewhat involved. From this data, it does seem that the majority of young people are convinced that civic engagement (i.e., supporting a social cause of some kind) is something they should be involved. However, there is a strong disparity between interest and involvement, an "activation gap" and there is significant room for growth.