iptadvising

The reference to comfort level is a bit mysterious, because a reader who is assumed to to be unable to choose between actives and passives won’t be well placed to know what’s comfortable and what’s

“Fail better,” Samuel Beckett commanded, a phrase that has been taken on by business executives as some kind of ersatz wisdom. They have missed the point completely. Beckett didn’t mean failure-on-the-way-to-delayed-success, which is what the FailCon crowd thinks he meant. To fail better, to fail gracefully and with composure, is so essential because there’s no such thing as success. It’s failure all the way down.