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“Fail better,” Samuel Beckett commanded, a phrase that has been taken on by business executives as some kind of ersatz wisdom. They have missed the point completely. Beckett didn’t mean failure-on-the-way-to-delayed-success, which is what the FailCon crowd thinks he meant. To fail better, to fail gracefully and with composure, is so essential because there’s no such thing as success. It’s failure all the way down.