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People with smart TVs from Samsung have been complaining that the electronics maker is inserting Pepsi ads during the playback of their own, locally stored movies.

Say you're scrolling through your Facebook Newsfeed and you encounter an ad so eerily well-suited, it seems someone has possibly read your brain. Maybe your mother's birthday is coming up, and Facebook's showing ads for her local florist. Or maybe you just made a joke aloud about wanting a Jeep, and Instagram's promoting Chrysler dealerships. Whatever the subject, you've seen ads like this. You've wondered - maybe worried - how they found their way to you.

"PubHubs is the name for a new Dutch community network, based on public values. PubHubs stands for Public Hubs. It is open and transparent and protects data of the network's participants. PubHubs aims to connect people, in different hubs, such as your family, sports club, school class, museum, local library, neighborhood, or municipality. In each such hub, a relevant part of one's own identity plays a role. PubHubs focuses on reliable information, if necessary with digital signatures, and on trusted communication, if necessary with guarantees of the identity of participants."