Burger King hijacks the Google Assistant, gets shut down by Google
Burger King's ad invokes the "OK Google" hotword to advertise fast food; gets blocked.
Hijack Your Attention.
Not just for a moment, or an hour - but every moment, of every hour.
That's how the companies we worked at made billions.
They win the more they keep you scrolling.
They win the more they hook your kids.
They win the more things interrupt you.
They win when outrage keeps you hooked to the news.
Is your digital assistant taking orders behind your back? Scientists from China's Zheijiang University have proved it's possible, publishing new research that demonstrates how Siri, Alexa, and other voice-activated programs can be controlled using inaudible ultrasound commands.