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Rachel Chaikof

Employees are a top corporate social responsibility trend for 2012 - 1 views

www.mnn.com/...te-social-responsibility-trend

CSR

shared by Rachel Chaikof on 15 Mar 12 - No Cached
  • Rachel Chaikof on 15 Mar 12
     
    Interesting stats relating to CSR
Daniel Benoni

Social Responsibility Boosts Brand Perception | Adweek - 1 views

www.adweek.com/...boosts-brand-perception-101965

Documentation social responsibility consumer customers CSR

shared by Daniel Benoni on 19 Apr 11 - No Cached
  • Transparency and corporate responsibility are more important than ever to consumers as they struggle with purchasing decisions in a tough econom
  • despite the recession, 75 percent of consumers believe social responsibility is important, and 55 percent of consumers said they would choose a product that supports a particular cause against similar products that don't
  • the survey found that 70 percent of consumers are willing to pay a premium for products from socially responsible companies
  • ...3 more annotations...
  • 28 percent are willing to pay at least $10 more
  • That means companies have an opportunity to differentiate themselves if they can communicate clearly how they give back to their employees, communities and the environment, per the survey.
  • nearly 50 percent of 18-24- and 25-34-year-olds are more likely to take a pay cut to work for a socially responsible company
  • Daniel Benoni on 19 Apr 11
     
    De la bombe cet article. Ça prouve que le trend est LA PLUS QUE JAMAIS!
Daniel Benoni

What Do You Stand For? - 1 views

www.coneinc.com/whatdoyoustandfor

CSR marketing Documentation competitors Volunteer tools social cause

shared by Daniel Benoni on 28 Jan 12 - Cached
  • 10 Experts, 10 Predictions, 1 Year January 6, 2012 at 9:06 AM by Research & InsightsLast month we looked back at the top trends of 2011, but now that the New Year is upon us, it's time to look forward to what 2012 has in store. We've convened the biggest and brightest minds in cause marketing, corporate responsibility, nonprofit marketing and volunteerism to share their top predictions, programs and issues for the New Year.As for our perspective, we say look out for an influx of disruptive campaigns in 2012. The cause industry continues to mature, and with the flood of new campaigns in the market, companies and nonprofits must do more to make sure their cause stands out in the chatter. Companies will make bigger and braver commitments, support broader and bolder issues and increasingly go out on a limb all in the name of cause. We'll also see more companies support niche causes and partner with smaller, more nimble nonprofits for further differentiation. Let's shake things up this year!
  • My one cause marketing prediction is that by the end of 2012
  • 2012 will see the rise of the employee activist. As 2011 saw the second coming of the consumer activist with powers heretofore inconceivable, the new year will bring the awakening of the most powerful brand ambassadors - the employees. This year employees will awaken to the opportunity they have to create real change inside the corporation and in their communities, simultaneously. Corporations will embrace the chance to help their employees to make that change."
  • ...1 more annotation...
  • "As CSR and sustainability continue to converge into ‘business excellence,' we will see a growing recognition within executive ranks to understand, recognize and leverage the value of a responsible and sustainable work culture. 2012 just might be the year when change management becomes institutionalized as a prerequisite for growth and profitability."
Rachel Chaikof

13 Conferences in 2012: Employee Engagement in Corporate Citizenship - 0 views

realizedworth.visibli.com/...yQHaxc

CSR networking conference

shared by Rachel Chaikof on 04 Feb 12 - No Cached
  • Rachel Chaikof on 04 Feb 12
     
    Check this out: Ceres Conference 2012 April 25-26, 2012 in Boston, MA The Ceres Conference provides a unique forum for networking and connecting with corporate and investor leaders, nonprofit groups, thought leaders and media to discuss current challenges, trends and opportunities within sustainability.
Daniel Benoni

Charitable Checkin Turns Your Good Deeds Into Rewards - 0 views

mashable.com/...dailyfeats-social-good

charitable checkin Competitors Documentation

shared by Daniel Benoni on 14 Apr 11 - No Cached
  • aking the checkin and making it philanthropic
  • lets users post their actions via SMS, web, email, Foursquare or Google Talk.
  • ach act earns the user points that can be redeemed for actual rewards and discounts
  • ...16 more annotations...
  • choosing to snack on an apple rather than a piece of cake
  • or larger projects like volunteering your time to a non-profit
  • users start to build a social identity based on their actions.
  • where users flesh out profiles based on their philanthropic interests.
  • This concept of a charitable social layer has taken off on other online platforms like Jumo or Causes.com. People are becoming more conscientious of how they’re perceived online. This social layer based on philanthropic interests is both an easy way to track causes and a positive way to self identify.
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