Transparency and corporate responsibility are more important than ever to consumers as they struggle with purchasing decisions in a tough econom
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in title, tags, annotations or url10 Trends in Corporate Disclosure - 0 views
The Top 10 Trends in CSR for 2012 - 0 views
Social Responsibility Boosts Brand Perception | Adweek - 1 views
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despite the recession, 75 percent of consumers believe social responsibility is important, and 55 percent of consumers said they would choose a product that supports a particular cause against similar products that don't
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the survey found that 70 percent of consumers are willing to pay a premium for products from socially responsible companies
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What Do You Stand For? - 1 views
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10 Experts, 10 Predictions, 1 Year January 6, 2012 at 9:06 AM by Research & InsightsLast month we looked back at the top trends of 2011, but now that the New Year is upon us, it's time to look forward to what 2012 has in store. We've convened the biggest and brightest minds in cause marketing, corporate responsibility, nonprofit marketing and volunteerism to share their top predictions, programs and issues for the New Year.As for our perspective, we say look out for an influx of disruptive campaigns in 2012. The cause industry continues to mature, and with the flood of new campaigns in the market, companies and nonprofits must do more to make sure their cause stands out in the chatter. Companies will make bigger and braver commitments, support broader and bolder issues and increasingly go out on a limb all in the name of cause. We'll also see more companies support niche causes and partner with smaller, more nimble nonprofits for further differentiation. Let's shake things up this year!
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My one cause marketing prediction is that by the end of 2012
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2012 will see the rise of the employee activist. As 2011 saw the second coming of the consumer activist with powers heretofore inconceivable, the new year will bring the awakening of the most powerful brand ambassadors - the employees. This year employees will awaken to the opportunity they have to create real change inside the corporation and in their communities, simultaneously. Corporations will embrace the chance to help their employees to make that change."
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13 Conferences in 2012: Employee Engagement in Corporate Citizenship - 0 views
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Check this out: Ceres Conference 2012 April 25-26, 2012 in Boston, MA The Ceres Conference provides a unique forum for networking and connecting with corporate and investor leaders, nonprofit groups, thought leaders and media to discuss current challenges, trends and opportunities within sustainability.
CSR & Sustainability in 2012: 5 Trends - 0 views
The Future of The Internet is Converged Services - 1 views
Charitable Checkin Turns Your Good Deeds Into Rewards - 0 views
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aking the checkin and making it philanthropic
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lets users post their actions via SMS, web, email, Foursquare or Google Talk.
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ach act earns the user points that can be redeemed for actual rewards and discounts
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