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Daniel Benoni

National Survey of Fraternity / Sorority Alumni & Supporters - 0 views

  •   Please read the following statement and then click NEXT: Your fraternity’s / sorority’s “foundation” or “national foundation" is a separate but affiliated organization within the overall structure of the fraternity / sorority. The foundation’s mission is to raise charitable funds and distribute those funds for projects within the fraternity / sorority and, in select instances, for use by external charitable organization partners.The following series of questions relates only to your fraternity / sorority foundation and not to any other aspect of your fraternity’s / sorority’s organization.
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    DAN: "I received that in a survey regarding fraternity alumni... and that text is pretty much interesting regarding foundations etc".
Daniel Benoni

Social Responsibility Boosts Brand Perception | Adweek - 1 views

  • Transparency and corporate responsibility are more important than ever to consumers as they struggle with purchasing decisions in a tough econom
  • 28 percent are willing to pay at least $10 more
  • the survey found that 70 percent of consumers are willing to pay a premium for products from socially responsible companies
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  • despite the recession, 75 percent of consumers believe social responsibility is important, and 55 percent of consumers said they would choose a product that supports a particular cause against similar products that don't
  • That means companies have an opportunity to differentiate themselves if they can communicate clearly how they give back to their employees, communities and the environment, per the survey.
  • nearly 50 percent of 18-24- and 25-34-year-olds are more likely to take a pay cut to work for a socially responsible company
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    De la bombe cet article. Ça prouve que le trend est LA PLUS QUE JAMAIS!
Daniel Benoni

Marketing Campaigns are Betting Big on Social Gaming - 0 views

  • GamesThatGive is one company helping brands take advantage of the social gaming boom via Facebook
  • GTG makes custom-branded Facebook games with charitable twist. For example, its You Play, We Give campaign for MasterCard donates as much as 10 cents to Junior Achievement Hudson Valley for every minute a person plays the game, which has more than 30,000 Likes and gets more than 80% of visits from returning visitors. On average, gamers spend 45 minutes on the game page each visit.The concept and execution are the same for GTG’s other big-name clients — Pepsi, Propel, Starbucks and Quaker. A user can play those companies’ custom-branded games on Facebook for a short amount a time until a pop-up box appears requesting that the user “like” the company in order to “double your donation.”“Not only are thousands of dollars going to charity as a result of people playing games, but large companies are successfully using branded social games to turn Facebook fans into customers,” Archer says.
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    Social gaming (not game dynamics :) in fundraising campaign...
Aude-Olivia Dufour

ROI Doesn't Mean 'Return on Ignorance' - BusinessWeek - 0 views

  • A 2009 study by Mzinga and Babson Executive Education reported that 84 percent of professionals from a variety of industries said that they do not measure ROI within social media. This, tallied with my own experience, suggests there is a widespread desire to jump into social networking without all—or even some—of the answers. But not making the attempt to explore metrics is not an option for businesses with long-term vision and goals. ROI does not mean "Return on Ignorance."
  • The barrier to entry in social networks is much lower than in most other communications and branding channels. In many cases, establishing a presence in these networks is free. But remember the saying, "nothing in life is free?" The same holds true in social media. Your time has a price tag, and resources don't materialize without costs. At the same time, the imperative of social media is real.
Daniel Benoni

Nat Turner (The product feedback cycle) - 0 views

  • how many different variations of the “product feedback cycle” there are.
  • What he means by this is simply, how long does it take and how many layers does feedback on the product go through before it gets to engineering.
  • There are a few options.  First, you could have clients talk directly to engineers.  While that in theory is the shortest path the feedback cycle could take, that’s typically not the best solution.  Most engineering teams prefer to stay “heads down” and not be interrupted, and are also rarely involved in the client day-to-day, so context switching is hard for them.  You should definitely have interaction there, but probably not all the time. 
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  • The other option, and probably most common, is to have someone or several folks dedicated to “product management.”  That probably makes sense in larger organizations or as companies grow,
  • However, I personally think that this is very dangerous for an early company, and I’d go so far as to say it’s a major red flag.  Here’s an example of what you want to avoid
  • it’s a good sign and highly preferable if the founders focus and own the product process.  Ideally they’re also able to “go deep” and be involved in the entire product management process, writing the specs for engineering teams, managing the priorities, etc…
  • I think the founders of a startup need to be very cognizant and controlling of the product management process, at least until you become a larger organization, and avoid the temptation to hire “someone dedicated to product.”  In my experience, the more people/layers you add to the process and the further the founders step away from the product management the process, the worse the outcome.
Rachel Chaikof

Realized Worth | Employee Volunteering & Workplace Giving: A Comparison of 12 Workplace... - 0 views

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    This blog shows how HOT our market is! There is a comparison of TWELVE tools for managing volunteer and donation programs.
Daniel Benoni

Virtual Volunteers - How to Recruit Online Volunteers For Nonprofit Fundraising - 0 views

  • Virtual Volunteers - How to Recruit Online Volunteers For Nonprofit Fundraising
  • Most parent organizations, charities, teams, and other non-profits can always use as many volunteers and donors as they can get.Organizations have difficulty finding volunteers for a variety of reasons.
  • the smaller and more local the organization is, the smaller the number of potential volunteers there are available.
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  • a community soup kitchen will never be able to recruit as many volunteers that a national hunger relief charity will be able to.
  • smaller nonprofit organizations have the same needs that the larger ones have
  • fundraising, there is always a need for a fund-raising chairman, a person to do publicity, team leaders and members and the list goes on
  • virtual volunteers.-Volunteermatch.org -Networkforgood.org -Charityguide.org -icouldbe.org -Onlinevolunteering.org -Serviceleader.org -WorldVolunteerWeb.org -Youthxchange.net
  • For example, if you are in need of a graphic designer you might be able to find a virtual volunteer half-way across the country willing to design your fundraising promotional materials.
  • Managing virtual volunteers requires a person with good communication and computer skills.
Daniel Benoni

How to Increase Internal Corporate Community Engagement - 7Summits Blog - 0 views

  • Internal communication and collaboration within intranets has documented solid ROI’s encouraging companies to look to it more and more for increased innovation and decreased costs.
  • Q. So how do you activate your internal community to reach a positive ROI? A. Facilitate Employee Engagement within the platform. A successful company and a thriving corporate culture doesn’t come from an org chart and people identified by numbers it comes from HUMANS, community, and allowing other users to benefit from each other’s expertise. Successful internal community participation directly and indirectly helps users across divisions and regions achieve their goals, find experts, and collaborate efficiently.
  • Successful internal community participation directly and indirectly helps users across divisions and regions achieve their goals, find experts, and collaborate efficiently.
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  • Internal communication and collaboration within intranets has documented solid ROI’s encouraging companies to look to it more and more for increased innovation and decreased costs. While many organizations have achieved these positive ROI’s, the process to realizing them is often challenged. Activating the community, and getting users to interact with each other becomes a difficult behavioral change, but one that is invaluable to the company as a whole and its employees
  • No one is participating because companies are simply using a different communication medium for the same old message. The voice of a community should reign relevant to the workers, not the executives, a common mistake we see with many failed internal community and intranet projects.  The fastest way to make a community relevant and to gain participation is to make it human and to upgrade the messaging to fit the distribution tool.
  • Identify ambassadors/ Experts: Don’t ignore those able to deliver genuine knowledge, identify them, embrace them, and give them room to speak in a HUMAN voice. Engagement breeds engagement. People who are most likely to contribute include natural leaders, employee’s active on other social networks, and members who had a say in the initial community planning stages,
  • Recognize these experts: Thank users who do participate. Many companies build communities prompting “Find an Expert” “Ask a Question” but the true value of the question and answer feature is getting people to answer those questions.
  • Invest in Information Architecture and User Experience: We’ve seen several communities that are lacking engagement because it is unclear to users HOW to engage.  Investments in information architecture are often over looked, even though they are vitally important. 
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    great article to support the need of an internal collaborative tool facilitating community engagement!!!
Daniel Benoni

CharityVillage® Research: Say "Thanks," keep in touch, and deliver on your pr... - 0 views

  • Bell Canada, for example, receives 9,200 requests for either philanthropic or sponsorship support each year
  • ell faces a major challenge in dealing with these applications, and making the difficult decisions concerning which to support and which to turn down, while striving to get good value for its sponsorship investments. Overall, she points out, the objective is "to connect to the things that matter"
  • Bell does not sponsor individual athletes, individuals who simply have an idea or cause they wish to promote, or business launches. If applicable, Foster points out,
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  • The applicant must be financially sound, and Bell will be strongly impressed by organizations with low administrative costs which can offer a partnership that will fit its corporate vision and strengthen its position in the niches it wants to occupy.
  • crucial for Bell to have telecommunications exclusivity in the project
  • s it a unique made-in-Canada concept?
  • Is it likely to attract positive public attention?", "Is the applicant a Bell Canada customer or potential customer?", "Does this proposal present an opportunity for a commercial return for Bell?", and "Will there be a role for Bell employees to play?" No organization, Foster points out, will ever meet all of the criteria, "... but the more 'Yes's, the better your chances."
  • Offer proposals that make commercial sense to Bell Canada
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    Charity Sponsorship.. from the company point of view. Good to read before we go meet a company for a feedback!
Rachel Chaikof

Welcome to the Era of Design - Forbes - 1 views

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    YES! Design is VERY important!
Rachel Chaikof

Boston College Strategy Course Helps Sharpen Focus Of Corporate Community Involvement -... - 1 views

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    Wish we could have the opportunity to check out this course!
Rachel Chaikof

Nonprofits Should Be in the Business of Going Out of Business - 0 views

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    While this article is geared towards non-profits, it brings up some issues about non-profits that are worth knowing...
Rachel Chaikof

The Masters of Innovation - Clayton blank - Harvard Business Review - 0 views

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    Great tips for leading a startup!
Rachel Chaikof

The Dirty Little Secret Of Overnight Successes - 0 views

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    Here are some encouragement for you guys :)
Rachel Chaikof

Corporate Sustainability Driven by the Bottom Line - Forbes - 0 views

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    This article talks about how companies don't have tools to track their sustainability efforts, most notably these sections: Sustainability reporting is growing, but the tools are still developing. About one in four survey respondents use packaged software to track sustainability efforts, but most still use spreadsheets, emails, and phone calls. But the effectiveness of such efforts may be limited by internal systems that don't allow companies to effectively measure, track, and optimize their sustainability impacts or to understand and manage the risks of insufficient action.
Rachel Chaikof

The Ten Habits of Passionate People - 0 views

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    Read #9 for encouragements
Rachel Chaikof

Top 5 Ways Of Achieving Blog Success By Helping Others - 0 views

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    Great tip on how we can write blogs that encourage others to help -
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