Group items tagged

When properly and strategically implemented, CSR does not lose money, it makes money. Over the long term, it is a viable business strategy that focusses on long-term sustainable impacts (including profitability). Arguing against reducing energy, water and waste costs, along with fines, meeting onerous regulatory standards imposed due to improper actions, etc. is as foolish and short-sighted as arguing against oil changes for your car (it costs money) or the installation of safety devices that protect consumers (such as safety belts and airbags) because they increase the cost of the vehicle.

28 percent are willing to pay at least $10 more

That means companies have an opportunity to differentiate themselves if they can communicate clearly how they give back to their employees, communities and the environment, per the survey.

nearly 50 percent of 18-24- and 25-34-year-olds are more likely to take a pay cut to work for a socially responsible company

The applicant must be financially sound, and Bell will be strongly impressed by organizations with low administrative costs which can offer a partnership that will fit its corporate vision and strengthen its position in the niches it wants to occupy.

crucial for Bell to have telecommunications exclusivity in the project

s it a unique made-in-Canada concept?

Is it likely to attract positive public attention?", "Is the applicant a Bell Canada customer or potential customer?", "Does this proposal present an opportunity for a commercial return for Bell?", and "Will there be a role for Bell employees to play?" No organization, Foster points out, will ever meet all of the criteria, "... but the more 'Yes's, the better your chances."

Offer proposals that make commercial sense to Bell Canada

Businesses can build stronger relationships with their stakeholders through their charitable endeavors. Helping others while helping themselves can lead businesses to bigger profits.

on’t forget your employees

Clarify your business’ values

Find out where your stakeholders are donating

First Steps

Picking a Charity

Determine the criteria for the potential charity

arrow it down: Search for charities that meet your criteria. Here is the tedious part. Giving USA cites there were more than 1 million charities in the United States in 2009. You may want to enlist another person or a committee to help with the selection process. GuideStar.org has a wonderful search function that allows you to pick through its database by criteria

Compare mission statements

Make sure organizations are registered

Transparency and accountability

Trustworthy non-profits will discuss their programs and finances

Give your partnership a trial run. Test your partnership by donating to a small project before doing a large campaign.

Charities are a fulfilling way to further the mission of your organization while helping the community in which you live and work. Keep these tips in mind the next time you conduct your next cause marketing or charitable campaign, and your organization will be sure to come out ahead.