Record Number of Kraft Foods Employees Volunteer in 72 Countries During Largest Communi... - 0 views
Cone - 0 views
Five Books Every CEO Should Read - 0 views
Study: Retailers must engage employees to please shoppers | RetailCustomerExperience.com - 0 views
Sustainable Future of Mankind - 0 views
Social Responsibility Boosts Brand Perception | Adweek - 1 views
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Transparency and corporate responsibility are more important than ever to consumers as they struggle with purchasing decisions in a tough econom
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despite the recession, 75 percent of consumers believe social responsibility is important, and 55 percent of consumers said they would choose a product that supports a particular cause against similar products that don't
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the survey found that 70 percent of consumers are willing to pay a premium for products from socially responsible companies
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CharityVillage® Research: Say "Thanks," keep in touch, and deliver on your pr... - 0 views
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Bell Canada, for example, receives 9,200 requests for either philanthropic or sponsorship support each year
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ell faces a major challenge in dealing with these applications, and making the difficult decisions concerning which to support and which to turn down, while striving to get good value for its sponsorship investments. Overall, she points out, the objective is "to connect to the things that matter"
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Bell does not sponsor individual athletes, individuals who simply have an idea or cause they wish to promote, or business launches. If applicable, Foster points out,
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The 7-Stage Evolution of a Socially Responsible Brand - 0 views
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For decades, the decision to be an environmentally and socially responsible company has been based on the bottom line: Would it be profitable?
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In terms of traditional accounting and the legal requirements of corporations, costs always outweighed benefits.But it now seems that this equation is starting to lean the other way as brands recognize the potential financial and reputational advantages they can gain by engaging with consumers around the shared ambition of building a better world.
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We can see this already happening among some leading brands such as Pepsi, Google, Nike, Patagonia and Starbucks, who have all earned consumer respect for their involvement
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Journée de bénévolat 2011 - 0 views
Marketing Campaigns are Betting Big on Social Gaming - 0 views
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GamesThatGive is one company helping brands take advantage of the social gaming boom via Facebook
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GTG makes custom-branded Facebook games with charitable twist. For example, its You Play, We Give campaign for MasterCard donates as much as 10 cents to Junior Achievement Hudson Valley for every minute a person plays the game, which has more than 30,000 Likes and gets more than 80% of visits from returning visitors. On average, gamers spend 45 minutes on the game page each visit.The concept and execution are the same for GTG’s other big-name clients — Pepsi, Propel, Starbucks and Quaker. A user can play those companies’ custom-branded games on Facebook for a short amount a time until a pop-up box appears requesting that the user “like” the company in order to “double your donation.”“Not only are thousands of dollars going to charity as a result of people playing games, but large companies are successfully using branded social games to turn Facebook fans into customers,” Archer says.
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