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inesmag

Google and competition: searching for a solution | Tom Watson | Comment is free | guard... - 1 views

www.guardian.co.uk/...competition-searching-solution

google competition searching solution comment

shared by inesmag on 01 Mar 13 - No Cached
  • Some time later this month we are expecting the European commission to decide how it will proceed with its investigation of the search giant Google, following the latter's submission of proposed remedies at the end of January over allegations that it has engaged in a range of anticompetitive practices.
  • Google is a global company and its activities will require a global solution.
  • Google's global revenues were £23.5bn in 2011. Those are its revenues before tax, although Google's approach to tax is another and equally interesting story. Those vast revenues do not come from those who search, but from those who bid to place advertisements alongside the search results. This means that Google has a clear interest to arrange the rankings in a way that maximises its profits and faces a stark conflict of interests when it does so. It has every incentive to demote other companies, who might actually be offering answers or services that are more relevant to the user queries, and to advance its own services.
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  • There is no reason why an appropriate remedy that introduces fair rankings should in any way impair the user experience.
  • that Google, with more than 90% of the search market in Europe, is overwhelmingly dominant.
  • Effective remedies will aim to protect competition for the future but need also to acknowledge the past. Google has continued to expand and exploit its position during the period of the investigation and it will be necessary to find a solution that tackles that past misbehaviour and reintroduces something approaching a level playing field.
manca_

It's not TV, it's the Web: YouTube partners complain about Google ads, revenue sharing ... - 0 views

www.theverge.com/...ain-revenue-sharing-google-ads

youtube google ads

shared by manca_ on 05 Mar 13 - No Cached
  • YouTube is the closest thing we have to a traditional TV model in online video.
  • YouTube is nothing like television, and everything like the internet.
  • too many videos on YouTube, and not enough ad dollars chasing them
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  • Google doesn't have a dedicated team selling ads for YouTube
  • YouTube typically takes a 45 percent cut of advertising on its platform, with per-thousand-click rates
  • YouTube is where the audience is
  • the best-known platform for online video.
Jernej Prodnik

Facebook Now Allows Friends To Promote Posts, But Privacy Concerns Arise - Internationa... - 0 views

au.ibtimes.com/...osts-privacy-concerns-2013.htm

facebook international business times privacy political economy of communication political economy of the internet surveillance society surveillance

shared by Jernej Prodnik on 24 Feb 13 - No Cached
  • Facebook Now Allows Friends To Promote Posts, But Privacy Concerns Arise
  • By Ian Kar | February 16, 2013 8:27 AM EST On average, Facebook posts are seen by approximately 16 percent of your friends; with Facebook’s newest feature, however, more of your friends may start seeing your best moments on the social network more often, because users can now pay to promote their friend’s posts.
  • Facebook hopes that with this new service, quality content supported by you and your friends will  be featured at the top of your News Feed. Some users have already received the new feature, but the gradual rollout will continue with Facebook users with fewer than 5,000 total friends and subscribers. 
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  • Facebook has dealt with many privacy issues in its nine years on the Web, but unlike most of the past issues that deal with broader concerns like “data mining,” the new promoted posts service could have a greater impact on individuals, like its increased potential for cyberbullying.One problem is your friend doesn’t need your explicit permission to promote your posts. So, for instance, if one of my friends from college decides to promote an old embarrassing photo of me, I won’t be able to prevent the picture from getting to the top of the News Feed for a large percentage of my friends.
  • We’ve reached out to Facebook to talk about any safeguards that will be put in place to prevent cyber bullying, but they didn’t get back to us by the time this article went up.In addition, there’s no way to determine who promoted the post, so, as TechCrunch notes, a friend promoting an article written by me could be perceived as a shameless plug by me in an effort get more of my friends to check out my article (which is totally true by the way).However, Facebook notes there are a lot of benefits to the service. A Facebook spokesperson released a statement to AllFacebook on Friday, describing the feature:
  • “If your friend is running a marathon for charity and has posted that information publicly, you can help that friend by promoting their post to all of your friends,” the post said. “Or if your friend is renting their apartment out and she tells her friends on Facebook, you can share the post with the people you and your friend have in common so that it shows up higher in news feed and more people notice it.”As you can see, Facebook’s new feature has a number of potentially beneficial uses like fundraising for a friends’ charity or publicizing events to increase attendance, and can even make somewhat tedious tasks like finding an apartment be a little less difficult.
  • Facebook will want to monitor this new feature to see how it’s used. It has the potential to be really lucrative and turn Facebook into a network more like Reddit, where popular posts dominate the front page on a merit basis, but it could be used maliciously to embarrass or play pranks on friends – only time will tell. Facebook is planning on emphasizing its mobile platform in 2013, and it will be interesting to see if the Promoted Posts feature will be included in its mobile plans. In the company’s most recent earnings report, Facebook said mobile ad revenue accounts for 23 percent of its total ad revenue. To contact the editor, e-mail: editor@ibtimes.com
Anja Vasle

Progressive Internet Entrepreneurs | The Nation - 0 views

www.thenation.com/...ressive-internet-entrepreneurs

progressive internet nation entrepreneurs

shared by Anja Vasle on 05 Mar 13 - No Cached
  • Since there's no evidence these investors are interested in anything but profit, it's up to progressive organizations to become players in the global m
  • edia game.
  • generate huge revenues
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  • they are doing what they can to make sure young people are immersed in brand messages
  • Last year, more than $21 billion was spent in the United States on Internet-related ads. By 2011, online advertising will overtake newspapers as the leading recipient of US marketing dollars.
  • US media history in the twentieth century illustrated how radio, broadcast television and cable were media with great promise, but once advertising took hold their public interest potential was soon scuttled.
  • how corporate investments affect the diversity of digital ownership.
  • Google, Microsoft, and Time Warner are gobbling up leading digital media companies
metapavlin

'We are the 8%' - why tech companies matter to the UK economy | Saul Klein | Technology... - 0 views

www.guardian.co.uk/...tech-companies-uk-economy

tech companies economy technology guardian

shared by metapavlin on 01 Mar 13 - No Cached
  • y 2016, the internet is forecast to grow to 12.4% in the UK, contributing some £225bn to the overall UK economy.
  • Certainly the past 15 years have seen London, in particular, generate some incredible homegrown successes including ASOS, JustEat, King.com, Mimecast, Moshi, Net-a-Porter, Playfish and Skype. It is the US giants Apple, Amazon, eBay, Google and Facebook, which currently generate more than £15bn of annual UK revenues combined.
  • Understanding the internet's role in our economy and society is so fundamental now that we cannot afford to operate blindly. If we are in a global economic war for talent, resources and income, perhaps we need to establish the internet age-equivalent of Winston Churchill's 1941 creation of the Central Statistical Office (the precursor to the Office for National Statistics), and build a transparent central statistics body for relevant economic internet related data.Government can and does have an enormous impact on the economy.
Maj Krek

Kill the Internet-and Other Anti-SOPA Myths | The Nation - 0 views

www.thenation.com/...rnet-and-other-anti-sopa-myths

internet myths SOPA nation

shared by Maj Krek on 03 Mar 13 - No Cached
  • in the wake of protests by dozens of websites and large numbers of their users, as well as a virtually unanimous chorus of criticism from leading progressive voices and outlets, including Michael Moore, Cenk Uygur, Keith Olbermann, Alternet, Daily Kos, MoveOn and many people associated with Occupy Wall Street. Judging by the fervor of the anti-SOPA/PIPA protests, a casual observer might think the advocates of the anti-piracy bills were in the same moral league as the torturers at Abu Ghraib.
  • But before we celebrate this “populist” victory, it’s worth remembering that the defeat of SOPA and PIPA was also a victory for the enormously powerful tech industry, which almost always beats the far smaller creative businesses in legislative disputes. (Google alone generated more than $37 billion in 2011, more than double the revenue of all record companies, major and indie combined.)
  • One example of anti-SOPA rhetorical over-reach was a tendency by some to invent sinister motives for the sponsors. On his usually brilliant show The Young Turks, Uygur said that SOPA’s sponsors were “pushing for a monopoly for the MPAA and to kill their competition on the Internet.” This is untrue. They wanted to kill those entities that steal their movies and make money off them, either directly or indirectly. There really is a difference
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  • that stopped allowing children to put up their own drawings of characters like Mickey Mouse because of fear of copyright lawsuits. Examples such as this, or of a theoretical risk of parents being charged for the right to have kids sing “Happy Birthday”, are demagogic. The underlying issue is scale. There is a profound moral difference between loaning a friend a book and posting, without permission, the content of bestsellers for commercial gain—and people and legislators ought to take that distinction into account.
  • since iTunes and Amazon and are surviving, Napster’s original model was legally killed and Kim Dotcom was apprehended, no new laws are needed. The status quo may be what we end up with, but that doesn’t make it inevitable or right. Human beings have created the piracy problem and although, like any kind of crime, society can’t eliminate it entirely, we can decide whether or not to seriously try.  
  • What is good for Google and Facebook is not always going to be what’s best for the 99 percent. (And of course Microsoft and Apple et al. are extremely aggressive when it comes to protecting their intellectual property rights).
  • on the content of some of the Kool-Aid that has recently been served and help swing the pendulum back, if only a little, in a direction in which intellectual property can be nourished. Otherwise, we will be complicit in accelerating the trend of the last decade, in which those who write code get richly rewarded, while those who write the music, poetry, drama and journalism that are being encoded have to get day jobs.
  • To be sure, the legislators who crafted the ill-fated bills and the film industry lobbyists who supported them have little to be proud of.
  • In a widely viewed anti-SOPA/PIPA speech on Ted.com, Internet philosopher Clay Shirky similarly attributed dark motives to the studios. The targets are not Google and Yahoo
  • If he means a friend sharing Marianne Faithfull’s version of “Visions of Johanna” with me on Facebook, then the accusation is absurd.
  • ek in his 25,000-square-foot compound surrounded by a fleet of Merced
Rok Urbancic

Microsoft faces hefty EU fine | Technology | guardian.co.uk - 0 views

www.guardian.co.uk/...-antitrust-european-commission

shared by Rok Urbancic on 07 Mar 13 - No Cached
  • European commission expected to fine Microsoft hundreds of millions of euros after software company broke antitrust promise
  • The EU competition commissioner, Joaquín Almunia, is expected to use the fine – which could run into hundreds of millions of euros – to set an example after the US software giant became the first company to break a promise made to end an antitrust probe
  • The fines relate to an antitrust battle in Europe more than a decade ago. In order to avoid a penalty then, Microsoft promised to offer European consumers a choice of rival browsers.
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  • EU rules mean the company could be penalised $7.4bn (£4.9bn) – or 10% of its fiscal 2012 revenues
  • this did not happen for a period during February 2011 and July 2012, a lapse Microsoft blamed on a technical error. It has said it since tightened internal procedures to avoid a repeat.
  • The European commission has already fined Microsoft €1.6bn (£1.4bn)
  • Microsoft's share of the European browser market has roughly halved since 2008 to 24% in January, below the 35% held by Google's Chrome and Mozilla's 29% share
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