As 'Do Not Track' Effort Seems to Stall, Web Companies Race to Look Privacy-Friendly - ... - 0 views
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Increasingly, Internet companies are pushing each other to prove to consumers that their data is safe and in their control.
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In some instances, established companies are trying to gain market advantage by casting themselves as more privacy-friendly than their rivals.
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“It’s not just privacy advocates and regulators pushing,” Mr. Lynch said. “Increasingly, people are concerned more about privacy as technology intersects their life.”
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