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Jernej Prodnik

Why I'm quitting Facebook - CNN.com - 0 views

edition.cnn.com/...index.html

facebook quitting rushkoff media social media

shared by Jernej Prodnik on 25 Feb 13 - No Cached
  • Why I'm quitting Facebook By Douglas Rushkoff, CNN February 25, 2013 -- Updated 1502 GMT (2302 HKT)
  • (CNN) -- I used to be able to justify using Facebook as a cost of doing business. As a writer and sometime activist who needs to promote my books and articles and occasionally rally people to one cause or another, I found Facebook fast and convenient. Though I never really used it to socialize, I figured it was OK to let other people do that, and I benefited from their behavior. I can no longer justify this arrangement.
  • Today, I am surrendering my Facebook account, because my participation on the site is simply too inconsistent with the values I espouse in my work. In my upcoming book "Present Shock," I chronicle some of what happens when we can no longer manage our many online presences. I have always argued for engaging with technology as conscious human beings and dispensing with technologies that take that agency away.
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  • Facebook is just such a technology. It does things on our behalf when we're not even there. It actively misrepresents us to our friends, and worse misrepresents those who have befriended us to still others. To enable this dysfunctional situation -- I call it "digiphrenia" -- would be at the very least hypocritical. But to participate on Facebook as an author, in a way specifically intended to draw out the "likes" and resulting vulnerability of others, is untenable.
  • Douglas Rushkoff Facebook has never been merely a social platform. Rather, it exploits our social interactions the way a Tupperware party does. Facebook does not exist to help us make friends, but to turn our network of connections, brand preferences and activities over time -- our "social graphs" -- into money for others.
  • We Facebook users have been building a treasure lode of big data that government and corporate researchers have been mining to predict and influence what we buy and for whom we vote. We have been handing over to them vast quantities of information about ourselves and our friends, loved ones and acquaintances. With this information, Facebook and the "big data" research firms purchasing their data predict still more things about us -- from our future product purchases or sexual orientation to our likelihood for civil disobedience or even terrorism.
Meta Arcon

Figuring out the future of online privacy - CNN.com - 1 views

edition.cnn.com/...index.html

future online privacy cnn

shared by Meta Arcon on 01 Mar 13 - No Cached
  • They may not be paying for the services directly, but customers still have a lot of power -- and companies know that they need to listen.
  • "We can't just sit back and allow the industry to just continue to ignore a core component of the user experience online," said Alex Fowler, Mozilla's global privacy and public policy leader.
  • The more devices that connect to the Internet, from smart cars to home thermostats, the more data there are about a person to collect.
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  • Free versions come with ads, but for a price, people can upgrade to the ad-free experience.
  • It's also possible that over the next five to 10 years, people's attitudes toward privacy and their data will change, and they'll be willing to share more personal information
  • Not everyone will want the same level of privacy,
  • "Do not track" seems like a clear, smart option to give consumers
  • Companies that provide free services, such as search engines or social networks, have to strike the right balance between respecting their customers' privacy concerns and serving advertisers.
  • It's also possible that over the next five to 10 years, people's attitudes toward privacy and their data will change, and they'll be willing to share more personal information, attached to their real-world identity, in exchange for more heavily customized computing experiences.
inesmag

For sale: Your personal info - Feb. 26, 2013 - 1 views

money.cnn.com/...index.html

personal info sale network advertising

shared by inesmag on 01 Mar 13 - No Cached
  • Only about 5% of retailers currently have the interest or the ability to market to specific customers based on their location, according to Ingle. Most of what brands are interested in is more generalized information about their customers. But in a rapidly evolving and increasingly mobile marketplace, the brands that arrive late to the location-based targeted advertising game may be left out in the cold.
  • Your smartphone holds a treasure trove of information about you, and cell phone companies are looking for ways to turn that into profit.
  • "An interesting transformation is happening in wireless, in which consumers are no longer customers -- they're the product," said Dan Hays, principal in PricewaterhouseCooper's communications and technology practice. "The trick is for operators to find out how to make money without violating their relationships and trust with their users."
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  • "Network operators sit on a goldmine of data," said Kelly Ahuja, general manager of Cisco's service provider mobility group. "We're going to help them capture and apply it."
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