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fiona hou

QQ: Master of the Micropayment. - 0 views

  • QQ is China’s largest instant messenger service; in 2008 it owned 86% of the market, with MSN owning 5%, and a bunch of others owning less. QQ dominates the market – but the money made seems not to be from its instant messenger; rather its leveraging and channeling that huge audience through a gauntlet of micro-payments.
  • How is this achieved? It’s very smart – QQ doesn’t aim for the brain, it aims for the heart using QQshow – which is very similar to Yahoo Avatars, but with a  “billion’s of RMB from China youth market” twist.
  • QQ is head and shoulder’s above its competition, of this there is no doubt. Why? QQ is more than an instant messenger service, it’s a portal to a vast array of entertainment services in China; ie: while MSN, skype, etc, focus solely on instant messages, QQ IM is just the first step in a long sale.
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  • There are many reasons why QQ remains top dog in China IM; it led the pack during the Internet boom in China, it’s parent Company Tencent, controls many of China’s top sites, and its a domestic Chinese product fueled in part by nationalism, and in part by insight into what Chinese really want, and what they are willing to pay.
  • So what are they willing to pay? We’re talking pretty small amounts, like RMB 10/year (about USD 1.50)for “Red Diamond” membership. Sounds like nothing right? We’ll when you multiply that number by 100 million, then you can begin to see the power of China’s massive population coupled with payments that are way under their daily budget.
  • QQ is more than an instant messenger – way more; the messenger is simply a portal to a thriving online community fueled by an endless series of micro-payments. The avatars of these communities engage users on a “heart” level – they are invested, they have spent time, they have spent emotion. By connecting on a low-barrier, simple value-add proposition, QQ has leveraged it’s community in a way no other site in China has.
  • Taking this further, Brands that sell to the China youth market can quickly tap into a giant market of very engaged individuals. This is a perfect medium for fashion, beauty, and fun accessories. With the right content, it’s an excellent way to drive trials and sales, build brands, and create memorable experiences.
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    QQ is China's largest instant messenger service; in 2008 it owned 86% of the market, with MSN owning 5%, and a bunch of others owning less. QQ dominates the market - but the money made seems not to be from its instant messenger; rather its leveraging and channeling that huge audience through a gauntlet of micro-payments.
xinning ji

Singapore: Multiculturalism or the melting pot? | geraldgiam.sg - 0 views

  • Multiculturalism can be defined as a demographic make-up of a country where various cultural divisions are accepted for the sake of diversity. A melting pot, on the other hand, is a society where all of the people blend together to form one basic cultural norm based on the dominant culture.
    • xinning ji
       
      we always define Multiculturalism as the country with diverse cultures , but it seems hard to achieve in many multicultural countries, like Singapore, Australia, America etc. I think reasons could relate to politics, one particular/dominant culture and social bias. they all bring imbalance and unequal norms that against the value of multiculture, and so that to strength one main culture and igore others.
jung moon

Digital Chosunilbo (English Edition) : Daily News in English About Korea - 0 views

  • The success of these and other Japanese works in Korea is raising concerns that Japanese pop culture could once again dominate Korea.
  • Experts say the Korean entertainment industry's dependence on Japanese pop culture will increase because the Japanese novel and manga markets are popular around the world. According to the Korean Publishing Research Institute, as of 2006 the size of the Korean novel market was no more than W203 billion, while that of Japanese market stood at W724.3 billion. The gap for the manga markets was even greater, with the Japanese market (W4 trillion) some 40 times bigger than the Korean market (W124.2 billion).
  • Bae Won-keun, a researcher at the KPRI, says it is a shame that Korean entertainment companies scramble to snap up Japanese stories for quick returns rather than working to strengthen their creative power. "The entertainment industry should make more effort to cultivate young writers with fresh ideas," he adds.
Yair Frid

YouTube - Food Fight - 0 views

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    it is a quite funny animation. Also, in an interesting way, it uses symbolic languages to represent the modern world, pop culture and globalization. In my point of view, there is a global war in which sushi represents Asia and hanburg and chips play as West. they fight with each other in order to prove which one is more dominant and powerful.
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    Its the recent history of war:Go here to see which country is represented by which food, its quite cool http://www.touristpictures.com/foodfight/cheat.htm
xinning ji

Craig D. Lindsey on pop culture overload - Lifestyles - News & Observer - 0 views

  • More media outlets appear to be reporting entertainment news more than hard news. You go to your nearest Rite-Aid and find racks of tabloid magazines, usually reporting on the same thing in their cover stories.
    • xinning ji
       
      compared with pop culture with high culture, is it pop culture is easier understood and more entertainning than high culture? Also in my opinion, pop culture can be dominated by any social groups, such as people in low class, middle class or high class. But high culture traditionally was the interest among middle and high classes.
  • I remember 1999 as a grand year for pop culture. Pop music was bombarded with boy bands, singing Lolitas and Latino heartthrobs. George Lucas was ready to unleash the first chapter of that dismal "Star Wars" prequel trilogy. Stanley Kubrick gave us his final film, "Eyes Wide Shut," after he passed away that year.
  • Pop culture has become one big guilty pleasure -- a gluttonous, confectionary hodgepodge that you know is bad for you but you just can't keep away.
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  • junk-food culture
  • It's more than just actual entertainment. It's all this extraneous mess that people seem to care about now.
xinning ji

China still interested in Asia-Pacific plan | The Australian - 0 views

  • China understood the proposal was a multilateral issue that would be considered separately from the present difficulties besetting the Sino-Australian relationship .
    • xinning ji
       
      I think what the decision China made is rational and considerable. this is because when the emergence of globalization, China begun to face up to criticizes from foreign countries, like human rights, democrcy, one party domination... finally, national issues quickly became international business. among these criticizes, some are honest but some are fake. With these pressures, nevertheless, China has changed even if it is slowly. During these days we can explore the tension on the relationship between China and Australia due to several issues. however, this article makes me happy to see the growth of China. the reason is that China learned to how to communicate to the world. although China would like to participate into the multilateral issue, it does not mean its compromise on other issues. As Chiese ambassador stated that a multilateral issue and the present difficulties are two different things. in other words, China still insists its own right on national sovereignty. what I trying to say is that every country has an obligation to build up a peaceful and mutual respect and understanding world. we can hold our own right, we respect each other, and we live together in one world.
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    Rudd's proposal of an Asia Pacific Community akin to the European Union is a ridiculous idea. There already exists several organisations in the region (ASEAN, APEC, ASEAN + 3, etc.) which serve to achieve exactly which Rudd proposes an Asia Pacific Community will achieve. Not only is Rudd participating in "megaphone diplomacy" which will likely undermine Australia's relationship with many Asian countries but next to no thought has gone into how this organisation will operate or even what countries will be included.
katherine ong

The Dominance of Rich, White Men Is Eroding -- It's Time to Truly Fight for Diversity |... - 0 views

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    We need both women and men, and folks from a range of ethnic and class backgrounds, informing the creation of business "not as usual."
Christoph Zed

McCurry wins row with McDonald's - 0 views

  • The American fast-food giant McDonald's has lost an eight-year legal battle to prevent a Malaysian restaurant calling itself McCurry.
  • McDonald's argued that the use of the "Mc" prefix infringed its trademark. But the Federal Court in Kuala Lumpur ruled that there was no evidence to show McCurry was trying to pass itself off as part of the McDonald's empire.
  • The owner of McCurry insists its "Mc" prefix is an abbreviation for Malaysian Chicken Curry.
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    interesting outcome of this 8 year-long legal battle
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    This news is of particular interest to me because I am from Malaysia and when the news broke out in Malaysia, I thought it was hilarious (at the expense of the owner of McCurry and McDonalds). The funny thing thing is there are numerous of eateries or restaurants that sound similar to the American imports, and this not only happens in Malaysia but in other countries as well. For example, there was a fast food fried chicken joint similar to KFC, that is called McDota (I can't remember the exact spelling) in Malaysia quite some time ago. Anyways, I just thought this piece of news is interesting and funny!
Christoph Zed

Gaddafi proposes 'Nato of the South' at South America-Africa summit - Times Online - 0 views

  • Colonel Gaddafi proposed an African-Latin American defence alliance yesterday at an intercontinental summit hosted by Venezuela.
  • President Mugabe of Zimbabwe and President Zuma of South Africa were among almost 30 leaders from across the two continents present as Mr Chávez sought to promote his socialist policies abroad, urging a new world order that would confront Western dominance
  • “The world’s powers want to continue to hold on to their power,” said Mr Gaddafi, who had a white limousine flown to Venezuela to meet him at the airport.
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