Skip to main content

Home/ Interactive Retail/ Group items tagged marketing

Rss Feed Group items tagged

Filter: All | Bookmarks | Topics Simple Middle
Boris Mann

Retail's BIG Blog | Traditional vs. social media marketing for the independent retailer - 0 views

blog.nrf.com/...g-for-the-independent-retailer

socialmedia retail NRF

shared by Boris Mann on 15 Jan 11 - No Cached
  • Boris Mann on 15 Jan 11
     
    Good write up of social media marketing for independent retailers
Boris Mann

WAR IN THE STORE - The Battle Over Mobile Shopper Marketing - Who will Win an... - 0 views

marketing3point0.com/...marketing-who-will-win-and-why

mobile retail interactiveretail

shared by Boris Mann on 13 Feb 11 - No Cached
  • Boris Mann on 13 Feb 11
     
    "At stake is nothing less than the relationship with the consumer, a prize that retailers have only recently won and that they will not lose." Interesting premise. Basically that retailers are better positioned to meet the need of shoppers (agreed), and so will be able to control the real estate of apps that brands will once again have to buy time on. The winning scenarios are pitches as platform play vs. killer app that grows into a platform.
Boris Mann

Retail's BIG Blog | Three tips for marketing to the mobile shopper - 0 views

blog.nrf.com/...arketing-to-the-mobile-shopper

NRF Mobile marketing socialmedia

shared by Boris Mann on 15 Jan 11 - No Cached
  • A very small group are actually driving the majority of mobile shopping. In fact, that group – dubbed “heavy mobile users” by the speakers – generate ten times more shopping than “light users.” Whether it’s looking up a store’s location or accessing gift guides, the heavy users group has led the way. Nonetheless, the speakers warned, the future growth will come from light mobile users who will have a very different outlook.
  • Boris Mann on 15 Jan 11
     
    The indication that "heavy mobile users" are driving the majority of mobile shopping syncs with my observations. Yes, the big growth / blue ocean is the light users, but they are shown the way by these early adopters. What can you implement that is of interest to the early adopters? How can they carry your message to the light users?
Boris Mann

8 reasons why proximity marketing will matter for retailers in 2011 | RetailCustomerExp... - 0 views

www.retailcustomerexperience.com/...l-matter-for-retailers-in-2011

mobile interactiveretail marketing bluetooth

shared by Boris Mann on 13 Feb 11 - No Cached
  • Boris Mann on 13 Feb 11
     
    1. Ideal for retail with pass-by-foot traffic 2. Bluetooth = no interaction through mobile carriers (I doubt this one - balanced vs. how many people have BT turned on) 3. Integrate with digital signage (assuming they have digital signage with round trip signaling) 4. Record devices (metrics / analytics!) 5. real time (again, assuming appropriate round trip metrics) 6. inexpensive vs. carrier messaging plus own the data (I guess they assume one-time hardware / software cost - again, doubtful; messaging as vs. carrier is interesting) 7. mobile messaging measurable (== bad experience with untargeted SMS messaging?) 8. ID and message thousands of phones (again, failure of SMS campaigns?)
Boris Mann

8 Shopper Marketing Predictions that Might Even Come True | retailgeek.com - 0 views

retailgeek.com/...ions-that-might-even-come-true

retail interactiveretail Mobile predictions

shared by Boris Mann on 15 Jan 11 - No Cached
  • Boris Mann on 15 Jan 11
     
    2011 predictions from RetailGeek. I think some of the items are a little further off from going mainstream, but in general highly agree with his trend predictions.
Boris Mann

RBC using Microsoft's Surface 2.0 to better educate customers - Techvibes.com - 0 views

www.techvibes.com/...r-educate-customers-2011-01-12

RBC microsoftsurface

shared by Boris Mann on 12 Jan 11 - No Cached
  • Boris Mann on 12 Jan 11
     
    RBC using Surface 2 as a marketing / training tool
Boris Mann

Tagsys introduces RFID item-tracking system | RetailCustomerExperience.com - 0 views

www.retailcustomerexperience.com/...uces-RFID-item-tracking-system

RFID fashion Tagsys FiTS

shared by Boris Mann on 10 Apr 11 - No Cached
  • According to RFID-Ready.com, Tagsys, a provider of item-level RFID infrastructure, has announced the introduction of FiTS (Fashion Item Tracking System), a commercial end-to-end supply chain system for the fashion and apparel retail industries.
  • Boris Mann on 10 Apr 11
     
    FiTS = "Fashion Item Tracking System" -- not really a standard, just a marketing term used by Tagsys as far as I can tell.
Boris Mann

The Retail Social Media Model - 0 views

www.socialmediaexplorer.com/...the-retail-social-media-model

socialmedia via:packrati.us

shared by Boris Mann on 31 Dec 10 - No Cached
  • Boris Mann on 31 Dec 10
     
    Talks about some challenges for retail / bricks and mortar that is different from B2B / B2C. Author lives in Vancouver.
Boris Mann

Phone-Wielding Shoppers Strike Fear Into Retailers - WSJ.com - 0 views

online.wsj.com/...4694004576019691769574496.html

mobile retail smartphone

shared by Boris Mann on 19 Dec 10 - No Cached
  • Until recently, retailers could reasonably assume that if they just lured shoppers to stores with enticing specials, the customers could be coaxed into buying more profitable stuff, too. Now, marketers must contend with shoppers who can use their smartphones inside stores to check whether the specials are really so special, and if the rest of the merchandise is reasonably priced. "The retailer's advantage has been eroded," says Greg Girard of consultancy IDC Retail Insights, which recently found that roughly 45% of customers with smartphones had used them to perform due diligence on a store's prices. "The four walls of the store have become porous."
  • Boris Mann on 19 Dec 10
     
    <>
1 - 9 of 9
Showing 20▼ items per page