Retail's BIG Blog | Three tips for marketing to the mobile shopper - 0 views
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A very small group are actually driving the majority of mobile shopping. In fact, that group – dubbed “heavy mobile users” by the speakers – generate ten times more shopping than “light users.” Whether it’s looking up a store’s location or accessing gift guides, the heavy users group has led the way. Nonetheless, the speakers warned, the future growth will come from light mobile users who will have a very different outlook.
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The indication that "heavy mobile users" are driving the majority of mobile shopping syncs with my observations. Yes, the big growth / blue ocean is the light users, but they are shown the way by these early adopters. What can you implement that is of interest to the early adopters? How can they carry your message to the light users?
