8 reasons why proximity marketing will matter for retailers in 2011 | RetailCustomerExp... - 0 views
-
Boris Mann on 13 Feb 111. Ideal for retail with pass-by-foot traffic 2. Bluetooth = no interaction through mobile carriers (I doubt this one - balanced vs. how many people have BT turned on) 3. Integrate with digital signage (assuming they have digital signage with round trip signaling) 4. Record devices (metrics / analytics!) 5. real time (again, assuming appropriate round trip metrics) 6. inexpensive vs. carrier messaging plus own the data (I guess they assume one-time hardware / software cost - again, doubtful; messaging as vs. carrier is interesting) 7. mobile messaging measurable (== bad experience with untargeted SMS messaging?) 8. ID and message thousands of phones (again, failure of SMS campaigns?)
