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Bill Kuykendall

How to succeed at marketing the iPad - CNN.com - 0 views

www.cnn.com/...cnet.ipad.apple.marketing

ipad tablet business marketing newspapers magazines

shared by Bill Kuykendall on 19 Feb 10 - Cached
  • But the more book publishers, more magazine publishers, more newspapers, the more video game creators, and textbook companies Apple can pull on board, the more attractive the iPad will become as a one-stop shop for media.
  • Bill Kuykendall on 19 Feb 10
     
    The more book publishers, more magazine publishers, more newspapers, the more video game creators, and textbook companies Apple can pull on board, the more attractive the iPad will become as a one-stop shop for media.
Bill Kuykendall

Apple May Launch Newspaper Subscriptions for iPad | Mac|Life - 0 views

www.maclife.com/...h_newspaper_subscriptions_ipad

apple ipad tablet newspapers

shared by Bill Kuykendall on 16 Sep 10 - No Cached
  • "Apple is expected to announce soon a new subscription plan for newspapers, which hope tablets like the iPad will eventually provide a new source of profits as media companies struggle with declining print circulation and advertising revenue."
  • "Publishers wanted to pay Apple a fee rather than a cut of subscription and advertising revenue, and are not happy with Apple's terms, he said. They had hoped to offer app editions as part of subscription bundles that include print versions of the paper. Instead, they must use Apple as an intermediary with subscribers,"
Bill Kuykendall

PixelMags and Apple iPad - The Future of Publishing | Daily App Show - Video App Review... - 1 views

dailyappshow.com/-ipad-the-future-of-publishing

ipad newspapers magazines tablet business marketing

shared by Bill Kuykendall on 19 Feb 10 - Cached
  • With the release of the iPad, companies with dedicate Apps Powered by PixelMags will be able to offer full-sized, digital versions of their publications, complete with interactive components like video and streaming media, at a fraction of the cost of the hard copy paper versions of their magazines and newspapers. The Apps will be compatible with the iPad, iPhone and iPod Touch.
Bill Kuykendall

In-App Sales and iTablet: The Killer Combo to Save Publishing? | Gadget Lab | Wired.com - 1 views

www.wired.com/...tablet-print-2

ipad newspapers magazines tablet

shared by Bill Kuykendall on 19 Feb 10 - Cached
  • Newspapers and magazines are reportedly in talks with Apple about repurposing their content onto a “new device,” presumably the rumored touchscreen tablet Apple will deliver in early 2010. Numerous reports suggest an Apple tablet would have a strong focus on redefining print media. Enabling in-app commerce through free apps was a crucial move to help make this goal a reality.
Bill Kuykendall

A New Plan for a New Year. Category: Editorials from The Berkeley Daily Planet - Thursd... - 0 views

www.berkeleydailyplanet.com/...34637

Internet economics citizenjournalism businessmodel

shared by Bill Kuykendall on 12 Feb 10 - Cached
  • Bill Kuykendall on 12 Feb 10
     
    California newspaper goes web-only due to declining ad revenues
Bill Kuykendall

Reporters' Roundtable Podcast: What the iPad means for Apple | Reporters' Roundtable Po... - 0 views

www.cnet.com/30976_1-10444572-10348864.html

ipad Apple cnet

shared by Bill Kuykendall on 19 Feb 10 - Cached
  • Bill Kuykendall on 19 Feb 10
     
    "Many people were hoping the iPad would be part of a plan by Apple to "save" the media business, but there was no talk of that at the launch. Were those hopes unjustified, or could the iPad still be a vehicle for new business models for newspapers and other print media? "
Bill Kuykendall

iPAD Learning LAB by The MASIE Center - 0 views

www.ipadlearninglab.com/?utm_source=ednak+Weekly&utm_campaign=3cb856394d-artofthestart&utm_medium=email

ipad

shared by Bill Kuykendall on 28 Apr 10 - No Cached
  • the interaction with the internet and some Apps is like a window on the world of learning. You peel back the layers and engage with the material in an almost tactile way. This is potentially the best learning device I have ever used.
  • I’ve already used an app that Elliott suggested called Goodread as a way to view and store documents on the iPad and I expect we will see similar developments in the future
  • I am quite intrigued to see how the format of iPAD newspapers will change. 
  • ...3 more annotations...
  • the price point was perfect ... for me the user and also for the developer, who will get loads more action at $1.99.  In fact, if the App were $20.00, I doubt they would sell any.
  • I have suddenly become dependent upon the iPad for my lecture notes, replacing the binders I once used. I'm still thinking about how that's going to change my teaching.
  • There is a significantly deeper and more exploratory user experience with the iPAD newspapers.  I have been reading the Wall Street Journal, New York Times and USA Today on the iPAD on a daily basis.  My reactions have mirrored those of other users, as we are touching more articles, manipulating in an intuitive way and find the content significantly more accessible than both the paper and traditional web formats.  It will be key for news publishers to continue to evolve the feature set and user interface as this genre evolves.
Bill Kuykendall

Blogs Move In On Old-Media Territory - Forbes.com - 1 views

www.forbes.com/...ine-business-media-oxford.html

blogging socialmedia

shared by Bill Kuykendall on 18 Feb 10 - No Cached
  • Bill Kuykendall on 18 Feb 10
     
    "With millions of blogs engaged in production of news, comment and analysis around every conceivable topic, the media is becoming more open, collaborative and participatory in content and operation. "
Bill Kuykendall

Anderson: iPad Will Solve Magazines' Business Problem - 0 views

www.mediaweek.com/...85493aa8b41330a14abebc4b33f2f3

ipad magazines

shared by Bill Kuykendall on 03 Mar 10 - Cached
  • Presently, online versions of magazines lose "the coherence and majesty of the [printed] medium," said Anderson. Tablets, on the other hand, offer impressive functionality, such as 360-degree views and iPhone-like screen sliding, plus collapsing and layering -- all of which make the user experience vastly more compelling than the Web,
  • Also revolutionary from an editorial and design perspective is that magazine staffers -- now editing for print and the Web in separate work flows -- will be able to edit for print and tablets simultaneously.
  • tablet renderings of traditional magazines will draw consumers who weren't magazine readers before.
  • ...1 more annotation...
  • "This is a better vehicle for customer relationships. It's not a distribution platform, but a presentation platform,"
Bill Kuykendall

Fortune Redesigns for Changed Economic Climate - 0 views

www.mediaweek.com/...85493aa8b413308400b328f91cddb4

magazines Fortune redesigns

shared by Bill Kuykendall on 03 Mar 10 - Cached
  • Time Inc.’s Fortune is keeping its name, but a redesign aims to reflect a time when many of its readers have less of the prosperity that the name suggests.
  • Fortune also is aiming for a more high-end feel, with a switch to heavier paper stock. The changes come as the magazine drops its frequency to 18 issues from 25 issues.
Bill Kuykendall

Apple's iPad: A Blessing and Curse for Publishing - Reviews by PC Magazine - 1 views

www.pcmag.com/...0,2817,2358875,00.asp

ipad newspapers magazines tablet

shared by Bill Kuykendall on 19 Feb 10 - Cached
  • The iPad could give rise to a new creative self-publishing crowd that could, in turn, become competition for the established publishing industry.
  • A funny thing happened once the actual SDK was released to the broader development community: small houses and individual programmers delivered the first round of best selling games before the big companies got their products to market.
  • I suspect the first group to really embrace this will be educators who have created course material that includes audio and video, along with standard text. Authors of how-to books may also embrace video to enhance the learning process. Better yet, authors can take advantage of Apple's distribution power by making each book an app that can be sold through the iBookstore. By doing this, authors bypass publishers altogether.
Bill Kuykendall

The Media Equation - What Would It Take to Support a Newsroom? - NYTimes.com - 0 views

www.nytimes.com/...19carr.html

future newspapers sustainability subsidy

shared by Bill Kuykendall on 06 Feb 10 - Cached
  • Bill Kuykendall on 06 Feb 10
     
    Former Washington Post Exec. Editor Leonard Downy Jr. leads study into newsroom sustainability
Bill Kuykendall

Dumenco on Why Apple Is 'the New Gorilla' - Advertising Age - Special Report: Digital C... - 0 views

adage.com/...article

apple ipad

shared by Bill Kuykendall on 15 Apr 10 - Cached
  • "Apple wants to be an advertising company, too. Now we have a company that wants to be GE, NBC and Omnicom -- that's mind-boggling."
  • "If you were a newspaper publisher, you knew where your customer lived," he said. "Steve Jobs is taking that relationship away like [he] did with the music industry. Steve wants a bigger piece of that action: intimacy with the consumer."
  • Devices are incredibly exciting, he said, but they're also just shiny objects that distract marketers from the real issue: content.
Bill Kuykendall

Innovative - Abilene Christian University - 0 views

www.acu.edu/...ipad_optimist.html

innovative ipad tablet

shared by Bill Kuykendall on 21 Apr 10 - Cached
  • Minutes after Apple unveiled its widely anticipated iPad on Jan. 27, ACU's student-run Optimist declared it would be the first collegiate newspaper to publish on the new device.
  • The Optimist app now appears in the Apple store and is downloadable on the first wave of the devices.
  • "The students were doing the coding, the students were doing the planning, students were doing the design," said Dr. Kenneth Pybus, assistant professor of journalism and mass communication and faculty adviser for The Optimist. "It might have gone smoother it if were top-down, but smooth is not what we're going for – education is what we're going for, and education isn't always smooth."
Bill Kuykendall

'The Daily' iPad News Publication to Debut January 19th [Updated] - Mac Rumors - 0 views

www.macrumors.com/...lication-to-debut-january-19th

newspaper ipad apple

shared by Bill Kuykendall on 11 Jan 11 - No Cached
  • News Corp.'s forthcoming tablet-focused news publication, The Daily,
  • will be formally announced on January 19th.
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