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Bill Kuykendall

Survey Finds Slack Standards at Magazine Web Sites - NYTimes.com - 0 views

  • Only a third of the Web sites reported making a profit.
  • More than half the magazines put their entire print editions online free. Four percent put all or almost all print content behind a paywall, and 10 percent put some of it behind a paywall. The rest post only some of their print output online, but all of it free.
  • About 49 percent of unprofitable Web sites gave away all of their content, and 65 percent of profitable Web sites did the same.
  • ...2 more annotations...
  • “The conventional wisdom is that you have to be there first in order to get traffic, and you need traffic in order to sell ads, therefore you do not have time to do conventional copy-editing and fact-checking.”
  • More than 40 percent of the sites depended on staff members to approve comments at their discretion, while just over 10 percent did not moderate comments at all. A slightly larger percentage used an automatic system to filter for comments that included offensive words or spam.
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