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James Kelway started the Six Circles - an Experience Design Framework, as an enquiry into how different design principles can be applied to the field of digital product design. The principles studied led to the emergence of six core themes; persuasion, behavior, visual design, usability, interaction and content. The book describes the importance of these areas and how working systematically with these themes will require a holistic mindset and approach that require multi-disciplinary teams within organizations to ensure the creation of quality products. It is also serves as a way to judge the effectiveness of digital products using the six lenses described

"Discovery is the most important business capability in the emerging Age of Insight - it's the missing ingredient that makes Big Data a source of value for businesses and people. The Language of Discovery is an essential tool for providing discovery capability, whether at the scale of designing a single discovery application, determining the value proposition of a new product or service, or managing a strategic portfolio of technology and business initiatives. This presentation outlines the Age of Insight, and suggests deep structural and historic precedents visible in the Age of Reason, especially in the central parallels between Natural Philosophy and the emerging discipline of Data Science. We then review the language of discovery, and consider widely visible examples of products and services that demonstrate the language. We review our own usage of the framework as an analytical and generative toolkit for providing discovery capability, and share best practices for employing this perspective across a variety of levels of need."