Group items tagged

"Beginning next week, the FTC will hold a series of public roundtables covering the growing number of challenges to consumer privacy on the Internet. Dubbed "Exploring Privacy," the daylong discussions will focus on "the collection and use of information by retailers, data brokers, third-party applications, and other diverse businesses." Hold that yawn. Behavioral tracking and ad targeting have everything to do with the pesky "Warning!" pop-up blinking behind your browser window right now. The one that could shatter your online privacy. In advance of the roundtables, Fast Company spoke with online privacy advocates Jules Polonetsky, co-chair and director of the Future of Privacy Forum, and Ari Schwartz, vice president and chief operating officer of the Center for Democracy and Technology. Below, Polonetsky and Schwartz highlight five of most nefarious techniques used to trick and track you." 1. "Malvertising Gangs" 2. Flash Cookies 3. "Cookie appends" 4. Personal Health Data 5. ISP Tracking