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In May, OLG began rolling out the new facial recognition system designed to keep tabs on the province's estimated 300,000 "problem gamblers." Cameras were mounted at casino entrances to digitally scan the faces of all visitors. Problem gamblers who voluntarily signed up for the selfexclusion list can be stopped by security staff from playing at the casino. But regular casino visitors will also be digitally scanned, although their facial photos are almost immediately discarded if their name is not on the list.

"Using Facebook and Facial Recognition to ID Random People : A professor at Carnegie Mellon conducted a study recently and found that about one third of people he took snapshots of on campus could be identified using Facebook and a facial-recognition technology recently bought by Google. Not only that, but 27% of those folks had information on their Facebook profiles - like birth date or birthplace - that enabled him to correctly predict the first five digits of their Social Security numbers (you know, the part of your Social Security number that's supposed to be totally secret)."

In the 2002 film Minority Report, video billboards scanned the irises of passing consumers and advertised to them by name. That was science fiction back then, but today's marketers are creating digital signs that can display targeted ads based on information they extract from examining the contours of individual human faces. These smart signs are proliferating in commercial establishments and public places from New York's Times Square to St. Louis area shopping malls. They are a powerful innovation in advertising, but one that raises compelling privacy issues - issues that should be addressed now, before digital signs that monitor our behavior become the new normal. The most common name for this medium is digital signage. Most digital signs are flat-screen TVs that run commercials on a continuous loop in airports, gas stations, and anywhere else marketers think they can get your attention. However, marketers have had difficulty determining exactly who sees the display units, which makes it harder to measure viewership and target ads at specific audiences. The industry's solution? Hidden facial recognition cameras. The tiny cameras can estimate the age, ethnicity and gender of people passing by and can track how long a given person watches the display. The digital sign can then play an advertisement specifically targeted to whomever happens to be watching. Tens of millions of people have already been picked up by digital signage cameras. While camera-driven systems are the most common, the industry is also utilizing mobile phones and radio frequency identification (RFID) for similar purposes. Some companies, for example, embed RFID chips in shopper loyalty cards. Digital kiosks located in stores can read the information on the cards at a distance and then display ads or print coupons based on cardholders' shopping histories. Facial recognition, RFID and mobile phone tracking are powerful tools that should be matched by business practices that protect consu

In the 2002 film Minority Report, video billboards scanned the irises of passing consumers and advertised to them by name. That was science fiction back then, but today's marketers are creating digital signs that can display targeted ads based on information they extract from examining the contours of individual human faces. These smart signs are proliferating in commercial establishments and public places from New York's Times Square to St. Louis area shopping malls. They are a powerful innovation in advertising, but one that raises compelling privacy issues - issues that should be addressed now, before digital signs that monitor our behavior become the new normal. The most common name for this medium is digital signage. Most digital signs are flat-screen TVs that run commercials on a continuous loop in airports, gas stations, and anywhere else marketers think they can get your attention. However, marketers have had difficulty determining exactly who sees the display units, which makes it harder to measure viewership and target ads at specific audiences. The industry's solution? Hidden facial recognition cameras. The tiny cameras can estimate the age, ethnicity and gender of people passing by and can track how long a given person watches the display. The digital sign can then play an advertisement specifically targeted to whomever happens to be watching. Tens of millions of people have already been picked up by digital signage cameras. While camera-driven systems are the most common, the industry is also utilizing mobile phones and radio frequency identification (RFID) for similar purposes. Some companies, for example, embed RFID chips in shopper loyalty cards. Digital kiosks located in stores can read the information on the cards at a distance and then display ads or print coupons based on cardholders' shopping histories. Facial recognition, RFID and mobile phone tracking are powerful tools that should be matched by business practices that protect consu

Police in the US may soon be getting an iPhone add-on that will equip them with a facial recognition technology called MORIS (Mobile Offender Recognition and Information System). The device attaches to an iPhone like a case and allows the police to take a photo of a person to determine if they are a suspect or have a criminal history.

The Federal Bureau of Investigation is expanding beyond its traditional fingerprint-focused collection practices to develop a new biometrics system that will include DNA records, 3-D facial imaging, palm prints and voice scans, blended to create what's known as "multi-modal biometrics." Slideshow: The changing face of biometrics How the Defense Department might institutionalize war-time biometrics "The FBI today is announcing a rapid DNA initiative," said Louis Grever, executive assistant director of the FBI's science and technology branch, during his keynote presentation at the Biometric Consortium Conference in Tampa. The FBI plans to begin migrating from its IAFIS database, established in the mid-1990s to hold its vast fingerprint data, to a next-generation system that's expected to be in prototype early next year. This multi-modal NGI biometrics database system will hold DNA records and more.