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LifeLock Inc., the identity-theft protection company that boasts 1.5 million customers, is embroiled in legal battles with critics who say its key service breaks the law and its advertising defrauds consumers. A federal judge has ruled that the Tempe-based company's practice of setting fraud alerts for consumers with the three main credit bureaus - a major part of its $10-a-month service - is illegal. LifeLock filed a motion challenging the decision. If the court sides with LifeLock's opponents, the decision could stunt the growth of one of the shining stars of Arizona's startup community, forcing the company to permanently alter its practices.

As I mentioned two weeks ago, a recent survey indicates that more than half of large companies have limited knowledge of which systems or applications their employees have access to. This marks a system access problem, and a growing risk during a period of frequent and large layoffs. If a company needs to turn off access manually (which is often the case), it may miss several user accounts that they don't realize exist. This leaves the door open for past employees, and others, to access important data, including financial information and customer information. To learn more about these open-door system risks, I asked Courion vice president Kurt Johnson about his firm's research.

On a side table in his Washington offices, Federal Trade Commission Chairman Jon Leibowitz keeps a framed image of Arnold Schwarzenegger from the 1984 film The Terminator. It was given to Leibowitz a couple of years ago by one of the FTC's regional offices, an homage to his crackdown on spyware that surreptitiously gathers information on Web users' surfing habits. Now, Leibowitz wants to terminate-or at least rein in-a different practice he finds no less harmful to consumers: delivering ads to individuals based on the Web pages they visit and searches they carry out. Appointed by President Barack Obama in February to run the country's top consumer watchdog, Leibowitz has made so-called behavioral targeting a top priority. How far he goes in regulating the practice could have big implications for a host of companies that depend on Web advertising and engage in some form of targeting. These include Google (GOOG), Facebook, and Microsoft (MSFT), which on July 29 announced a plan to partner with Yahoo! (YHOO) in the area of Internet search. It would also affect the way legions of companies and advertisers craft marketing campaigns. Behavioral targeting has become more prevalent as it gets easier and cheaper to use software to track online behavior and then use the data to pitch Web users related goods and services. These ads are more likely to induce a customer to make a purchase or otherwise respond to a pitch, researchers say.

Free, vendor-neutral online Data and Privacy in Web 2.0 Summit on August 13th. Thought leaders will present a series of webcasts discussing best practices and case studies on legal issues in online social communities, implications of the smart grid and the Cloud, privacy policies and more: http://www.brighttalk.com/summit/dataprivacy2 Web 2.0 services have been rapidly growing because of the value they offer to businesses and individuals alike. However, with so much information at stake and so little control of employees and customer activities online, how do companies ensure consumer and businesses' data are secure and safe from misuse and malware-related data breach? This summit will focus on minimizing leakage from people, devices and data on the move, keeping consumer and businesses' data secure and safe from misuse and malware-related data breach.

The suggestion comes after a 12 month period in which the Government has admitted losing millions of personal records, including the entire child benefit database. Richard Thomas, the information commissioner, will tell MPs that its annual tracking survey has found a big jump in the way that people view loss of personal data, excessive surveillance, privacy intrusions and identity theft. Its survey of 1,000 people found 94 per cent of people ranked "protecting personal information" as their top concern, ranked equal with concerns about crime. Public awareness of access to their personal information held by public bodies has also jumped, from 74 per cent to 86 per cent between 2007 and 2008. Mr Thomas will say that part of the reason has been the 277 data breaches by public bodies, since HM Revenue and Customs said it had lost the personal details of 25 million families on the child benefit database in October 2007.

Visit the Amazon.com site to buy a book online and your welcome page will include recommendations for other books you might enjoy, including the latest from your favorite authors, all based on your history of purchases. Most customers appreciate these suggestions, much the way they would recommendations by a local librarian. But, what if you visited an investment site, only to find advertising messages suggesting therapies for your recently diagnosed heart condition? Chances are that you would experience what Fran Maier calls the "creepiness" factor, a sense that someone has been snooping into a part of your life that should remain private. Maier is the Executive Director of TrustE, a nonprofit that sets guidelines for online privacy and awards a seal of approval to companies meeting those guidelines. She was a speaker at the recent Supernova conference, an annual technology event in San Francisco organized by Wharton legal studies and business ethics professor Kevin Werbach in collaboration with Wharton. Creepiness Factor The creepiness factor is a risk inherent in so-called behavioral targeting. This practice is based on marketers anonymously observing a user's behavior on the Internet and compiling a personal profile based on interests and behavior -- sites visited, searches conducted, articles read, even emails written and received. Based on their profiles, users receive advertising targeted specifically to them, regardless of where they travel on the web. Consumer advocates worry that online data collection and tracking is going too far. Marketing executives counter that consumers benefit from seeing advertising relevant to their interests and contend that relinquishing some personal data is a reasonable trade-off for free access to Internet content, much of it supported by advertising.

Opinion: Privacy columnist Jay Cline says the time is ripe for a global privacy standard to replace the hodgepodge of privacy principles that multinational businesses must cope with. The first step is to agree on what privacy really means. Whenever I've mentioned to chief privacy officers the idea of having a single set of privacy rules for their companies to abide by worldwide, their response has been unanimous: Bring it on. Why? The legal and technical costs of complying with an expanding patchwork of state, federal and foreign privacy laws are mounting for multinationals. Having one set of rules would improve the bottom line. Data-protection commissioners from many world governments are singing the same tune. At a November conference in London, they issued a communique urging the United Nations to launch an international privacy convention toward this end. > You and I as customers and employees would also benefit from one set of rules that we could come to know and understand - instead of the vast array of obtusely worded privacy notices that we see on Web sites and find in our mailboxes. It's hard to imagine a major constituency, outside of the Idaho and Michigan militias, that would be against the concept of a global privacy agreement, if it was properly worded. So, what's the holdup?

Is your company keeping information secure? Are you taking steps to protect personal information? Safeguarding sensitive data in your files and on your computers is just plain good business. After all, if that information falls into the wrong hands, it can lead to fraud or identity theft. A sound data security plan is built on five key principles: * Take stock. Know what personal information you have in your files and on your computers. * Scale down. Keep only what you need for your business. * Lock it. Protect the information in your care. * Pitch it. Properly dispose of what you no longer need. * Plan ahead. Create a plan to respond to security incidents. To learn more about how you can implement these principles in your business, play our interactive tutorial. You'll see and hear about practical steps your business can take to protect personal information. After you experience the tutorial, we hope you'll take advantage of the other resources on this site to educate your employees, customers, and constituents. Order copies of our brochure, Protecting Personal Information: A Guide for Business, or publish an article on information security in your newsletter, magazine, or website. All of the information on this site is in the public domain; we hope you'll share it freely.

What companies do you trust to guard your privacy? According to a Wednesday study from the Ponemon Institute and TRUSTe, eBay is the most trusted company for privacy, followed by Verizon and the U.S. Postal Service. Facebook, meanwhile, cracked the study's top ten for the first time. To reach its conclusions, Ponemon and TRUSTe first polled more than 6,000 adults on their "most trusted" brands. An expert review panel then compared those results against the companies' privacy statements, notices, to what levels they accessed account information, their cookie management, in- and out-of-network data sharing practices, and the availability of customer service staff. Of the top 10 companies, seven of them were technology-related. The entire list includes eBay, Verizon, the U.S. Postal Service, WebMD, IBM, Procter & Gamble, Nationwide, Intuit, Yahoo, and Facebook. "With the banking industry at the center of a national financial crisis, it's no surprise to see a loss of trust reflected in the rankings of even those top performers on this list," Dr. Larry Ponemon, chairman and founder of the Ponemon Institute, said in a statement. "Meanwhile, the continued strong showing of e-businesses such as eBay, WebMD, Yahoo, and Facebook seems to demonstrate consumers' growing comfort with doing business online."

Consumers face a greater risk of losing control of their data when doing business with smaller retailers, as many haven't made investments to comply with the Payment Card Industry's Data Security Standard (PCI DSS), according to a new survey. The survey, which covered 560 U.S. and multinational organizations, asked respondents a variety of questions about their investments and deployment of technology to comply with PCI DSS, which was introduced in 2005. It's an industry standard created by major credit card companies that's designed to protect customer payment data. The survey found that 55 percent of organizations only secured credit card information but not other data such as Social Security and driver's license numbers or bank account details. Also, only 28 percent of smaller companies between 501 to 1,000 employees comply with PCI DSS. That compares with more than 70 percent of large merchants with 75,000 or more employees that claimed they're compliant.

"The smart grid is rapidly becoming a reality in the US, as utilities have been installing networked monitoring and control equipment, both in their own facilities and in their customers' homes. The pace of these installations should accelerate due to recent initiatives from the Department of Energy and the state of California; across the border, the Province of Ontario will see smart meters installed in every home by the end of next year. Ontario's Information and Privacy Commissioner has now worked with members of the Future of Privacy Forum to analyze the privacy implications of these initiatives. The resulting report indicates that there are a variety of potential privacy concerns, some of which are best addressed before the deployments begin in earnest. "

"Want to know how much phone companies and internet service providers charge to funnel your private communications or records to U.S. law enforcement and spy agencies? That's the question muckraker and Indiana University graduate student Christopher Soghoian asked all agencies within the Department of Justice, under a Freedom of Information Act (FOIA) request filed a few months ago. But before the agencies could provide the data, Verizon and Yahoo intervened and filed an objection on grounds that, among other things, they would be ridiculed and publicly shamed were their surveillance price sheets made public. Yahoo writes in its 12-page objection letter (.pdf), that if its pricing information were disclosed to Soghoian, he would use it "to 'shame' Yahoo! and other companies - and to 'shock' their customers.""

Recent hacking attacks on Sony Corp. and Lockheed Martin Corp. grabbed headlines. What happened at City Newsstand Inc. last year did not. Unbeknownst to owner Joe Angelastri, cyber thieves planted a software program on the cash registers at his two Chicago-area magazine shops that sent customer credit-card numbers to Russia. MasterCard Inc. demanded an investigation, at Mr. Angelastri's expense, and the whole ordeal left him out about $22,000.

"It's the easiest way for a bad guy to pretend to be you." So why are banks still using SSNs as a major form of customer identification?

Attorneys can customize discovery requests for online postings, status updates, blog entries, photos, or videos to fit the facts of each case. Deposition questions about online activity, changing privacy settings, and deleting online material likewise are fair game if reasonably related to the case at hand.

The industry coalition says it is enlisting the ISPs in its effort to "curb online theft" but critics say the ISPs are invading their customers' privacy and turning themselves into the Internet Secret Police.

"If there was anything even vaguely comforting about the data breaches that were announced this year, it was that many of them stemmed from familiar and downright mundane security failures. Companies continued to be felled more by usual issues such as lost laptops, un-patched or poorly coded software, inadvertent disclosures and rogue insiders, rather than by sneaky new attack techniques or devastating new hacker tools. "

Preventable data loss damages customer trust and corporate trust.

"U.S. marketers and consumer advocates are preparing for battle over the rules governing online advertising tailored to individual browsing habits, often tracked and collected without notice or permission. The U.S. Congress is due to intervene in the issue in the coming weeks, with a bill in the House of Representatives that would oblige websites to state explicitly how they use the information and allow those using the site to opt out. A billion-dollar industry and consumer privacy are at stake."