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The row over the changes Facebook made to its terms has thrown the light on the rights people surrender when they sign up to use a website. It is likely though that until the row over Facebook's Terms and Conditions went public, few people knew what rights sites claim over the content that their members upload and share. "Less than 25% of users are making a specific point of going to the privacy settings and making changes," said Simon Davies, head of digital rights group Privacy International. Most, he said, are so keen to get using a site after registering that they do not take time to learn what will happen to any data that they are surrendering. Only later do they go back and adjust what happens to their data. "A lot of sites do have strong privacy controls," said Mr Davies. Tweaking these settings can help cut down on how much of a person's data is distributed. "It can make a difference," said Mr Davies, "particularly if the default is set in terms of maximum information flow." Blogger Amanda French looked through the pages where sites such as Facebook, MySpace, Flickr, YouTube and others spelled out their policies with regard to the data that members upload. Although the wording was different, she found that sites such as MySpace, Yahoo, Google and Twitter explicitly backed away from claiming ownership over uploaded content. A brief survey of Europe's Top 5 social sites found a similar situation. The text of the terms available on the UK sites of Facebook, Bebo, MySpace, Friends Reunited and Windows Live all back away from claiming ownership. By contrast, she wrote, the changes Facebook made to its terms were "extraordinarily grabby and arrogant".

Social networking phenomenon Facebook has beaten out arch-rival and former market leader MySpace by most measures of popularity, except the one that pays the bills. While Facebook has outpaced MySpace in bringing in members - it has 175 million active users at the latest count, compared with around 130 million for MySpace - it has struggled make money from them. While MySpace is closing in on $1 billion in revenues, Facebook generated less than $300 million in sales last year, reports say. Indeed, Facebook's efforts to drum up revenue have led to it repeatedly becoming the target of some of the biggest online privacy protests on the Web. Its most recent fight earlier this month followed Facebook's attempt to redefine its own rules and assert ownership over anything its members posted on the site. The company has since backed off and is rethinking its policies. Why hasn't Facebook benefited from the vaunted "network effect" that makes such services more valuable the more its adds members and connections between them? After all, Facebook is spreading quickly in nearly 100 languages, while MySpace has focused on the United States and five other markets where Web advertising flourishes. The answer may lie in the origins of the five-year-old site started by then Harvard University student Mark Zuckerberg. Its appeal at the outset was that it was a place where users could share tidbits of their personal lives with selected friends and acquaintances. This blurred the distinction between a private space and a public one. MySpace is more explicitly a public place where friends hang out in the equivalent of a cafe or a club and the aim is often to meet new people. Most of all, MySpace is a place to share music with other fans.

Following on the heels of Facebook's decision to rescind a highly controversial move to store all content posted on the social network, new data has emerged to support consumers' increasing alarm over online privacy. The vast majority--80.1%--of Web surfers are indeed concerned about the privacy of their personal information such as age, gender, income and Web-surfing habits, according to a survey of some 4,000 Web users administered and analyzed by Burst Media. More worrisome, perhaps, is the finding that privacy concerns are prevalent among all age segments, including younger demographics that are coming of age online. Still, privacy concerns do appear to increase with age, from 67.3% among respondents ages 18-24 to 85.7% of respondents 55 years and older. "Online privacy is a prevailing concern for web surfers," said Chuck Moran, vice president of marketing for Burst Media. The survey was administered by Burst with the purpose of better understanding how privacy is impacting Web users' experiences online, as well as its impact on advertisers. "Advertisers must take concrete actions to mitigate consumers' privacy concerns and at the same time continue to deliver their message as effectively as possible," Moran added. "In addition, and as recently seen in the news flare up regarding Facebook's privacy controversy, publishers need to be completely transparent about their privacy policies." Facebook recently changed its terms of use agreement, which gave the Palo Alto, Calif.-based company the ability to store user-posted photos and other content, even after it was deleted by users themselves. Earlier this week, however, the company reverted to a previous version of its legal user guidelines after thousands of members protested that Facebook was claiming ownership over the content. In addition, the Burst survey found that most Web users believe Web sites are tracking their behavior online. Three out of five--62.5%--respondents indicated it is likely that a W

Changes relating to different aspects of data management have been highlighted as key trends in the IT industry for 2009 in a report by consultancy Deloitte. The falling price of digital storage has caused an irresponsible approach to file management and IT leaders will need to give an increased focus to these issues, says Deloitte, along with finding ways around the rise in physical storage costs. "There are ways to control the escalation of storage costs, such as de-duplication tools that can free up space by reducing duplicate files," says the report. "Companies can assess the impact of individual applications, especially email - which is estimated to take up 25 per cent of enterprise storage capacity," it says. According to Deloitte's research, businesses will become increasingly aggressive when pursuing disputes related to copyright infringement and digital ownership rights. "If undertaking a swift launch of a product or digital application, companies should ensure that no element could lead to litigation," says the report. Despite pointing out that 2009 will be the break-out year for social networks in the business, Deloitte says that such networks will need to be developed with caution to encourage more productivity and balance control with employees' desire for privacy.

Is it time for Web publishers and their users to have the privacy talk? At most Web sites, privacy policies are ridiculously long and convoluted scrolls of legalese that only a hearty privacy watchdog would read. For most users it remains a mystery just how publishers collect, use and share the data trails consumers leave behind while traversing a site. But publishers now are partnering more deeply with third party ad networks who plant their own cookies in their users' browsers and hit them again with ads out on their own networks with other publishers. How should a site broach the topic of privacy and ownership of data with its own customers? The industry-funded Future of Privacy Forum is hoping to get at this issue in a new research initiative that explores different ways sites can communicate with users about their online advertising experience and how a use's data trail is recorded and used. The study will try to find ways that publishers can raise user awareness about the use of online behavioral data and be more transparent about how it is harvested and shared.

DESPITE SIGNIFICANT IMPROVEMENTS since the U.S. Sarbanes-Oxley Act of 2002 became effective, the continuing cost of compliance with the act's Section 404 requirements remains a concern for board members and management. A periodic operational audit of the Section 404 program can provide valuable information to executive management and the audit committee, and potentially identify areas where significant costsavings can be realized. Whether the Section 404 program is managed by the finance department, internal auditing, or another organization, it's an excellent candidate for this type of review, particularly if the focus remains on program efficiency. Several questions, based on The IIA's publication Sarbanes-Oxley Section 404: A Guide for Management by Internal Control Practitioners, can be used as the basis for the audit. The questions cover issues ranging from ensuring that operating management takes ownership of its processes, to achieving fewer and more effective key controls, to determining whether the external auditor's reliance on management testing has been optimized.

For all the concern and uproar over online privacy, marketers and data companies have always known much more about consumers' offline lives, like income, credit score, home ownership, even what car they drive and whether they have a hunting license. Recently, some of these companies have started connecting this mountain of information to consumers' browsers.

The offshoring of business processes has become increasingly popular. Fueled by advancements in technology, the benefits of offshoring are primarily attributable to the savings from lower personnel costs at foreign locations. According to the Global Financial Services Offshoring Report 2007 by Deloitte & Touche U.SA LLP, over 75% of major financial institutions report offshoring a portion of their operations. Some economists estimate that up to one-third of total U.S. employment in services may ultimately be offshored (Steve Lohr, "At IBM, a Smarter Way to Outsource," The New York Times, July 5, 2007). Offshore entities often operate in developing countries such as India, China, Pakistan, the Philippines, and Vietnam. The offshoring of business processes generally takes two forms: outsourcing to an unaffiliated offshore entity (offshore outsourcing), or ownership and operation of an affiliated offshore entity (AOE). Many multinational companies have AOEs. For example, Accenture has more employees in India than in the United States; IBM is projected to have more than one-quarter of its workforce in India by 2010; and companies like General Electric, Eli Lilly, Google, and Microsoft are expanding their R&D centers in India and China (House Committee on Science and Technology, June 12, 2002). Offshoring and the Auditing Profession The potential benefits of offshoring have not been ignored by the accounting profession. In past years, several large public accounting firms began using AOEs to perform certain nonaudit procedures for their U.S.-based clients. For example, Ernst & Young uses AOE employees to prepare client tax returns (Vanessa Houlder, "E &Y Sends Compliance Work Offshore," Financial Times, July 11, 2007), and a number of accounting firms use AOEs to print documents for delivery to clients. The largest international public accounting firms have recendy begun testing the offshoring of certain auditing procedures on very large U.S. audit engagements to thei

Update on Feb. 18, 8:33 a.m.: Facebook is backing off changes to its terms of service, informing users on their official blog that they will remain intact. "Over the past couple of days, we received a lot of questions and comments about the changes and what they mean for people and their information," Facebook CEO Mark Zuckerberg writes in the blog. "Based on this feedback, we have decided to return to our previous terms of use while we resolve the issues that people have raised." To learn more, read our original post below. Facebook is having trouble dousing the flames in a firestorm over its trustworthiness. A recent change in its terms of use -- the legalese tacked onto the bottom of most websites -- has sparked concerns that the social networking giant plans to own all users' information forever. Founder and CEO Mark Zuckerberg claimed in a blog post Monday that "on Facebook people own and control their information." But privacy advocates still aren't satisfied. "I think in simple terms it's a tug of war over user data," says Marc Rotenberg, executive director of the Electronic Privacy Information Center (EPIC) in Washington. "People put information on a Facebook page to share with friends. But it's pretty much with the understanding that they're deciding what to post and who has access to it. Facebook, like any other company, is trying to obtain maximum commercial value from its users."

Hundreds of medical records kept by a longtime Acton family doctor who abruptly closed his practice last year are about to be destroyed, leaving patients without crucial information and exposing a gap in state law about who owns abandoned medical records. On April 8, a Lynn storage company is scheduled to discard the records and auction the equipment left by Dr. Ronald T. Moody, who was evicted from his office last September as state regulators pursued him, saying he was practicing without a license. Many of Moody's former patients have no idea that their records are slated for destruction: None has been notified, nor does the law require such notice. "We throw people's lives away on a daily basis, and, believe me, we go out of our way to try and find someone" to salvage belongings, said Jim Appleyard, owner of the storage company that was hired by Moody's former landlord to clean out the office and store the items for six months, as required by law. But the idea of dumping hundreds of patients' files without them knowing about it bothered Appleyard. Unable to find Moody, he contacted the state Board of Registration in Medicine and pleaded to take the dozens of boxes of records. The board regulates doctors and administers rules governing medical records of physicians in private and group practices.