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For years, Attorneys General Roy Cooper of North Carolina and Richard Blumenthal of Connecticut have been leading a coalition of 49 states that were pushing MySpace to add technology to verify the age of its members. The attorneys general argue that age verification will help keep younger children off the site, and therefore prevent them from being contacted by sexual predators and other unsavory characters. Tomorrow, however, leading researchers in online child safety are expected to submit a report to the attorneys general stating that age verification technology is flawed and will not protect children from online dangers. Excerpts of separate interviews with Attorney Generals Roy Cooper of North Carolina and Richard Blumenthal of Connecticut, who led the charge for social networking safety standards.

On September 12, 2009, Maine's Act to Prevent Predatory Marketing Practices Against Minors (the "Act") will take effect. The Act prohibits businesses from knowingly collecting or receiving a minor's health-related information or personal information for marketing purposes without first obtaining verifiable parental consent. Businesses are also prohibited from using any health-related information or personal information regarding a minor for the purpose of marketing a product or service to the minor. Pursuant to the Act, the use of information in such a manner is a predatory marketing practice, which may be sanctioned as an unfair trade practice. The law also allows individuals subject to unlawful data collection or predatory marketing practices to bring a private right of action against violators. For businesses, the implications of Maine's new data collection and marketing restrictions are far-reaching. The scope of the law covers both online and off-line marketing activities, and the broad definition of personal information includes a minor's name in combination with any information concerning the minor. In light of the Act's restrictive requirements and considerable scope, businesses would be well-advised to evaluate their current marketing practices and age verification mechanisms. The text of the law is available here.

There is no simple technology solution to protect children from bullying, pornography, sexual predation and other online threats, a new study says. The highly anticipated report -- results of a year-long study ordered by 49 state attorneys general -- found that "a combination of technologies, in concert with parental oversight, education, social services, law enforcement, and sound policies by social-network sites and service providers, may assist in addressing specific problems that minors face online," according to a draft of the report reviewed by The Wall Street Journal. The report also found that the risks that minors face on the Web -- notably bullying and harassment by peers -- aren't very different from those they face in the real world. The report is scheduled to be issued Wednesday by the Internet Safety Technical Task Force, led by Harvard University's Berkman Center for Internet and Society. Task-force members included representatives of several top Internet and security companies, including News Corp.'s MySpace, Google Inc., Time Warner Inc.'s AOL and Facebook Inc. (News Corp. also publishes the Journal.) The 278-page report is a boon for the Web companies, which have long argued that technology isn't the sole solution to the dangers kids face online. It is a disappointment for those in favor of stricter technological controls, such as age-verification and filtering tools.

A new report from the Progress & Freedom Foundation says that officials in some states want to pass legislation that would extend the Children Online Privacy Protection Act (COPPA) from covering children under 13 to covering teens until they're 18. COPPA, which became law in 1998, requires verifiable parental consent before a child under 13 can provide personally identifiable information to a Web site that caters to children. Expanding the law to cover teens till they're 18, according to the report, would "require Web sites to obtain more information about both minors and their parents, which runs counter to the original goal of the Act: protecting the privacy of minors." Ultimately, say the authors, "this would actually make minors less 'safe online.'" In this podcast, the report's co-author, PFF Senior Fellow Adam Thierer, explains the original COPPA law and why, in his opinion, the expanded law could have a chilling effect on the free speech rights of minors. The podcast runs 11:30