But there is a fundamental problem here that needs to be addressed. Look at this issue from the other side. A significant number of articles, including many published in small circulation periodicals, are never cited by anyone. Think, too, of the conferences papers that fail to attract meaningful audiences, the journals that have tiny circulations and very small readerships, and the fact that most academic books are published in press runs of under 1,000 copies, despite the growth in the number of academics and university and college libraries. Put bluntly, we are researching without having an impact, speaking without being heard and writing without being read. Furthermore, our tenure and promotion procedures reward publication more than they do awareness of the field, thus pushing up conference attendance, and journal and book submissions.