"In 2014, more and more companies are gradually incorporating social media into their customer service approach. However, many companies fail to implement it the right way. There's still a huge gap between companies that rule social customer service and others who simply fail."

"This case study showed how one analytics company took Jay's "useful content" mantra to heart, and started to think about how to replace selling with helping. By offering what their customers wanted, they were able to increase open rates, click rates, and awareness."

"Social Media Marketing, Content, Community, Marketing, Social Media, Social NetworksWe're moving into the era of social context. Technology will get us there very soon to deliver personalized and individualized experiences between humans and brand marketers, delivering real time opportunities to speak human to human, as it should be."