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Abstract Tools for social networking and social awareness are developing rapidly and evolving continuously. They are gaining popularity in a growing number of professional as well as personal activities, including scholarly research. There are social awareness tools for science researchers that facilitate collaboration, help manage references, and offer options for presenting findings in new ways. This paper discusses those tools. Evaluating and understanding their functionalities requires effort, and scientists can be reluctant to invest the necessary time to learn to use and populate them on their own. This suggests that an important role for librarians is to evaluate the many social awareness tools available, to recommend the ones that are best suited to each researcher's needs, and to help researchers use those tools effectively.

How do we evaluate the strategic use of collaboration platforms?

The latest research from TriComB2B, a BtoB Magazine Top 150 agency, and the University of Dayton found that business-to-business (B2B) decision makers in the considered purchase process are twice as likely now, versus two years ago, to use the social media site LinkedIn when gathering information before making a purchasing decision.