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The NCAA’s popular March Madness basketball tournament is annually a cause of groans from know-it-all fans who think they they could have done a better job of picking its teams. But this year via Facebook, the NCAA is giving fans a chance to show that they could, indeed, make better selections.

Ramos said that the Super 10 is the NCAA’s first major Facebook contest, but that the “marriage of sports and social media is a really strong one because of all the fan excitement that surounds sports.”

Abstract Tools for social networking and social awareness are developing rapidly and evolving continuously. They are gaining popularity in a growing number of professional as well as personal activities, including scholarly research. There are social awareness tools for science researchers that facilitate collaboration, help manage references, and offer options for presenting findings in new ways. This paper discusses those tools. Evaluating and understanding their functionalities requires effort, and scientists can be reluctant to invest the necessary time to learn to use and populate them on their own. This suggests that an important role for librarians is to evaluate the many social awareness tools available, to recommend the ones that are best suited to each researcher's needs, and to help researchers use those tools effectively.