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One of the things you do by podcasting is participate in student culture," Mr. Jackson says, arguing that college students are more likely to show up for class if they think a professor is speaking their language.

And perhaps the largest coursecasting project is at Purdue University at West Lafayette.

"We're trying to give people as many options as possible if they miss a course and need to catch up — or if they just want to review," he says.

MMORPG

"We don't expect everyone to pay," we're told. "They're valuable to us if they're playing: they love the franchise, they're living in the world. It's good for the Disney company to keep this brand on the radar."

This includes a software system as well as human monitors that look for bad behavior, filter out inappropriate language in our chat systems before it can be seen by others, and prevent children from inadvertently exchanging personal information that could allow them to be identified in the real world, such as name, address, phone numbers, etc. When we find people breaking our rules, we apply levels of progressive discipline."