ITC launches interactive mobile telephony for tobacco farmers | eGov Magazine - 0 views
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alxarobert3 on 17 Aug 12The Indian Leaf Tobacco Development (ILTD) Division of ITC is exploring mobile telephony-based technology tools for personalised farmer communication. This comes after the popular e-Choupal initiative, which transformed the agricultural procurement value chain in the country. The service, known as 'Namma Sandesh' is an interactive mobile telephony based communication service to farmers for provision of crop advisory on best agronomy practises, market prices, weather forecast and local news to farmers.