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Kathleen Noreisch

AudienceScapes - 1 views

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    This website has some great data on various developing countries' rates of adoption of ICT (in particular, mobile phones, internet, radio and television) - click on "country profiles" to see which countries are available. While there is slightly less data available for Haiti, Tanzania, Zambia and Mozambique, the dedicated mini-sites for each of the other countries include data on access to various forms of "traditional media" (newspapers, radio) and "new media" (internet and mobile phones). There is also data on usage of the various forms of media by age group, gender and socio-economic status. I particularly like the annotations on the graphs, which will hopefully help students focus on the key data and show them how annotations can help add clarity and further information to figures (graphs, maps etc).
Gemma Archer

'Glocalization' rules the world | Marketing | News | Financial Post - 2 views

  • targeting messaging to local markets resonated more deeply with con
  • sumers.
  • adapting the brand to [local consumers'] objectives and what they really value in life,
  • ...14 more annotations...
  • “The correlation is very high between glocalization score and brand usage in a market,
  • people to perceive a brand as [they would] perceive a person. They need to speak the same language, they need to value the same things.
  • good friend
  • higher sales,
  • physical beauty and being attractive to the opposite sex
  • 42% of Canadians
  • 81% of Chinese.
  • Being rich and owning prestigious things
  • 87% of Chinese
  • 22% of Canadians and Australians, and 27% of Americans
  • Colgate is a brand that adapts well to multiple markets, including Canada.
  • Nescafé
  • Nescafé has found the way to communicate a great perception of its coffee, but for triggering different emotions,” she said.
  • Social media really talks in the language of the consumer,” she said. “It really helps brands to communicate sharing the values of a local consumer.”
Matt Podbury

BBC News - Latin American indigenous groups join forces to fight dams - 0 views

    • Matt Podbury
       
      Good for freshwater and HL Interactions - uptake of technology or impact on a non globalized society
  • t dams By Joao Fellet BBC Brasil, Brazil-Peru border
  • Skype,
Matt Podbury

Africa Interactive.com - A social venture strengthening media in Africa - 0 views

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    Uptake of technology in Africa. Great website with plenty of case study material case studies.
Matt Podbury

Video from the Amazon: Intel's World Ahead Program Brings Wireless to the Developing Wo... - 2 views

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    Bringing Wireless Connection to Amazonia
Matt Podbury

ICT Access for Africa: Intel, UN and ITU Efforts to Globalize Broadband | Connected Soc... - 2 views

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    Bringing Broadband Internet Provision to LEDC's
Ellen Bond

Global Citizenship - 0 views

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    different resources and activities on poverty and citizenship
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