Skip to main content

Home/ IB Geography Global Interactions/ Group items tagged social media

Rss Feed Group items tagged

Filter: All | Bookmarks | Topics Simple Middle
Gemma Archer

'Glocalization' rules the world | Marketing | News | Financial Post - 2 views

business.financialpost.com/...glocalization-rules-the-world

ib_geog2009 Global Interactions Political outcomes Local level glocalisation

shared by Gemma Archer on 18 Oct 12 - No Cached
  • targeting messaging to local markets resonated more deeply with con
  • sumers.
  • adapting the brand to [local consumers'] objectives and what they really value in life,
  • ...14 more annotations...
  • “The correlation is very high between glocalization score and brand usage in a market,
  • people to perceive a brand as [they would] perceive a person. They need to speak the same language, they need to value the same things.
  • good friend
  • higher sales,
  • physical beauty and being attractive to the opposite sex
  • 42% of Canadians
  • 81% of Chinese.
  • Being rich and owning prestigious things
  • 87% of Chinese
  • 22% of Canadians and Australians, and 27% of Americans
  • Colgate is a brand that adapts well to multiple markets, including Canada.
  • Nescafé
  • Nescafé has found the way to communicate a great perception of its coffee, but for triggering different emotions,” she said.
  • Social media really talks in the language of the consumer,” she said. “It really helps brands to communicate sharing the values of a local consumer.”
Matt Podbury

Africa Interactive.com - A social venture strengthening media in Africa - 0 views

www.africa-interactive.com

Measuring global interactions ib_geog2009 Global Interactions

shared by Matt Podbury on 21 Nov 11 - No Cached
  • Matt Podbury on 21 Nov 11
     
    Uptake of technology in Africa. Great website with plenty of case study material case studies.
Matt Podbury

Video from the Amazon: Intel's World Ahead Program Brings Wireless to the Developing Wo... - 2 views

connectedsocialmedia.com/...reless-to-the-developing-world

shrinking_world network ict

shared by Matt Podbury on 09 Nov 10 - No Cached
  • Matt Podbury on 09 Nov 10
     
    Bringing Wireless Connection to Amazonia
Matt Podbury

ICT Access for Africa: Intel, UN and ITU Efforts to Globalize Broadband | Connected Soc... - 2 views

connectedsocialmedia.com/...efforts-to-globalize-broadband

ict access ib_geog2009 network information_flows

shared by Matt Podbury on 09 Nov 10 - No Cached
  • Matt Podbury on 09 Nov 10
     
    Bringing Broadband Internet Provision to LEDC's
1 - 9 of 9
Showing 20▼ items per page