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Ian Gabrielson

The Post Bulletin : China's political transition stalls economic overhaul - 2 views

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    "China's political transition stalls economic overhaul "
johnwilliambray

Internet political activism / Avaaz (01Feb13) - YouTube - 2 views

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    EXCELLENT discussion and examples of how Avaaz (international) and 38 Degrees (UK) use online crowdsourcing to impact on politics and governance. Useful for HL ICT and Civil Society, role of Civil Society and advocacy.
Matt Podbury

25 US Mega Corporations: Where They Rank If They Were Countries - 3 views

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    Politial Outcomes - TNC's compared to Nation States. Nice visualisation.
Matt Podbury

BBC News - Voices: Independence for Catalonia from Spain - 0 views

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    Nationalism in Catalonia, Spain. 
Matt Podbury

Issues in Depth | Globalization101 - 8 views

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    Great website full of information directly relevant to the Global Interactions unit. Aspects of Globalization broken down into bitesize chunks relating to the different study units. Brilliant! 
Gemma Archer

'Glocalization' rules the world | Marketing | News | Financial Post - 2 views

  • targeting messaging to local markets resonated more deeply with con
  • sumers.
  • adapting the brand to [local consumers'] objectives and what they really value in life,
  • ...14 more annotations...
  • “The correlation is very high between glocalization score and brand usage in a market,
  • people to perceive a brand as [they would] perceive a person. They need to speak the same language, they need to value the same things.
  • good friend
  • higher sales,
  • physical beauty and being attractive to the opposite sex
  • 42% of Canadians
  • 81% of Chinese.
  • Being rich and owning prestigious things
  • 87% of Chinese
  • 22% of Canadians and Australians, and 27% of Americans
  • Colgate is a brand that adapts well to multiple markets, including Canada.
  • Nescafé
  • Nescafé has found the way to communicate a great perception of its coffee, but for triggering different emotions,” she said.
  • Social media really talks in the language of the consumer,” she said. “It really helps brands to communicate sharing the values of a local consumer.”
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