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Gemma Archer

'Glocalization' rules the world | Marketing | News | Financial Post - 2 views

business.financialpost.com/...glocalization-rules-the-world

ib_geog2009 Global Interactions Political outcomes Local level glocalisation

shared by Gemma Archer on 18 Oct 12 - No Cached
  • targeting messaging to local markets resonated more deeply with con
  • sumers.
  • adapting the brand to [local consumers'] objectives and what they really value in life,
  • ...14 more annotations...
  • “The correlation is very high between glocalization score and brand usage in a market,
  • people to perceive a brand as [they would] perceive a person. They need to speak the same language, they need to value the same things.
  • good friend
  • higher sales,
  • physical beauty and being attractive to the opposite sex
  • 42% of Canadians
  • 81% of Chinese.
  • Being rich and owning prestigious things
  • 87% of Chinese
  • 22% of Canadians and Australians, and 27% of Americans
  • Colgate is a brand that adapts well to multiple markets, including Canada.
  • Nescafé
  • Nescafé has found the way to communicate a great perception of its coffee, but for triggering different emotions,” she said.
  • Social media really talks in the language of the consumer,” she said. “It really helps brands to communicate sharing the values of a local consumer.”
Richard Allaway

geographyalltheway.com - AS / A2 / IB Geography - Glocalization - 2 views

www.geographyalltheway.com/...glocalization.htm

ib_geog2009 Global Interactions Local level redev-geog

shared by Richard Allaway on 25 Jan 12 - No Cached
  • Richard Allaway on 25 Jan 12
     
    Aims of this lesson: To be able to distinguish between the terms globalization and glocalization. To examine the extent to which commercial activities at a local scale have become globalized. To examine the reasons why the level and rate of adoption of globalization varies from place to place. Updated Jan 2012
Reuben Snyder

Totnes: the town that declared war on global capitalism | Business | The Guardian | Diigo - 3 views

www.diigo.com/...2Ftotnes-war-global-capitalism

Coffee globalization glocalization TNCs localization Local level Global Interactions

shared by Reuben Snyder on 21 Jan 13 - No Cached
  • Reuben Snyder on 21 Jan 13
     
    Follow up on Totnes : the town that declared war on global capitalism
gareth barrell

Eat Your Freshness Burger Like A Demure Lady Thanks To The Liberation Wrapper - 3 views

hellogiggles.com/anks-to-the-liberation-wrapper

shared by gareth barrell on 25 Nov 13 - No Cached
  • gareth barrell on 25 Nov 13
     
    Disparity or not ? Local response to globalisation ? Cultural Imperialism or diffusion ? Does this work ?
Matt Podbury

In Pictures: 'Chocolate City' - In Pictures - Al Jazeera English - 0 views

www.aljazeera.com/...-city-2014911115258446208.html

ib_geog2009 Populations in transition Sociocultural exchanges

shared by Matt Podbury on 30 Sep 14 - No Cached
  • Matt Podbury on 30 Sep 14
     
    Guangzhou, China - African migrants have been arriving in Guangzhou, China's third largest city ever since the Chinese economic boom began in the late 1990s.  Current estimates put their numbers anywhere from 20,000 to 200,000. The latter figure would place their population at almost two percent of Guangzhou's 13 million residents. In any event, Guangzhou's Africans constitute Asia's largest African community. The majority of them reside in a 10 square kilometre area in the central districts of Yuexiu and Baiyun locally known as "Chocolate City".
Matt Podbury

Map Kibera - 2 views

mapkibera.org

network ict ib_geog2009 information_flows mapping africa

shared by Matt Podbury on 21 Jan 11 - Cached
  • Matt Podbury on 21 Jan 11
     
    Local population of Kibera mapping their own settlement.
Oliver Picton

The Philippines: The world's budget English teacher - 2 views

http://www.bbc.co.uk/news/business-20066890

Global Interactions Sociocultural exchanges Local level

started by Oliver Picton on 12 Nov 12 no follow-up yet
Matt Podbury

McDonald's 'Italianised' menu: the future of fast food? | Life and style | guardian.co.uk - 3 views

www.guardian.co.uk/...lianised-menu-future-fast-food

Local level ib_geog2009 Global Interactions

shared by Matt Podbury on 28 May 13 - No Cached
  • Matt Podbury on 28 May 13
     
    McDonald's 'Italianised' menu: the future of fast food?
Ian Gabrielson

We Are Social's Guide to Social, Digital and Mobile Around the Worl... - 2 views

www.slideshare.net/...bile-around-the-world-jan-2012

Shrinking world Measuring global interactions Global Interactions ib_geog2009

shared by Ian Gabrielson on 18 Jan 12 - No Cached
  • Email Favorite Favorited × Download Embed Private Content Copy and paste this code into your blog or website Copy Customize Without related content Start from slide number 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Size (px) 340 x 284 425 x 355 510 x 426 595 x 497 Shortcode for WordPress.com blogs ? Copy Old embed code ? Copy Close We have emailed the verification/download link to "". Login to your email and click the link to download the file directly. To request the link at a different email address, update it here. Close Validation messages. Success message. Fail message. Check your bulk/spam folders if you can't find our mail. Favorited! You could add some tags too Have an opinion? Make a quick comment as well. Cancel Edit your favorites Cancel width: 90px; margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; border-top-style: none; border-right-style: none; border-bottom-style: none; border-left-
johnwilliambray

Internet political activism / Avaaz (01Feb13) - YouTube - 2 views

www.youtube.com/watch

Sociocultural exchanges Political outcomes globalization culture Local level civil society

shared by johnwilliambray on 24 Apr 14 - No Cached
  • johnwilliambray on 24 Apr 14
     
    EXCELLENT discussion and examples of how Avaaz (international) and 38 Degrees (UK) use online crowdsourcing to impact on politics and governance. Useful for HL ICT and Civil Society, role of Civil Society and advocacy.
Reuben Snyder

YouTube - Do you know where your food comes from? - Eat Real. Eat Local. - 3 views

www.youtube.com/watch

IB Globalinteractions foodmiles environmental_change

shared by Reuben Snyder on 03 Dec 10 - No Cached
  • Reuben Snyder on 03 Dec 10
     
    Foodmiles
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