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Richard Allaway

geographyalltheway.com - AS / A2 / IB Geography - Glocalization - 2 views

www.geographyalltheway.com/...glocalization.htm

ib_geog2009 Global Interactions Local level redev-geog

shared by Richard Allaway on 25 Jan 12 - No Cached
  • Richard Allaway on 25 Jan 12
     
    Aims of this lesson: To be able to distinguish between the terms globalization and glocalization. To examine the extent to which commercial activities at a local scale have become globalized. To examine the reasons why the level and rate of adoption of globalization varies from place to place. Updated Jan 2012
Gemma Archer

'Glocalization' rules the world | Marketing | News | Financial Post - 2 views

business.financialpost.com/...glocalization-rules-the-world

ib_geog2009 Global Interactions Political outcomes Local level glocalisation

shared by Gemma Archer on 18 Oct 12 - No Cached
  • targeting messaging to local markets resonated more deeply with con
  • sumers.
  • adapting the brand to [local consumers'] objectives and what they really value in life,
  • ...14 more annotations...
  • “The correlation is very high between glocalization score and brand usage in a market,
  • people to perceive a brand as [they would] perceive a person. They need to speak the same language, they need to value the same things.
  • good friend
  • higher sales,
  • physical beauty and being attractive to the opposite sex
  • 42% of Canadians
  • 81% of Chinese.
  • Being rich and owning prestigious things
  • 87% of Chinese
  • 22% of Canadians and Australians, and 27% of Americans
  • Colgate is a brand that adapts well to multiple markets, including Canada.
  • Nescafé
  • Nescafé has found the way to communicate a great perception of its coffee, but for triggering different emotions,” she said.
  • Social media really talks in the language of the consumer,” she said. “It really helps brands to communicate sharing the values of a local consumer.”
Reuben Snyder

Totnes: the town that declared war on global capitalism | Business | The Guardian | Diigo - 3 views

www.diigo.com/...2Ftotnes-war-global-capitalism

Coffee globalization glocalization TNCs localization Local level Global Interactions

shared by Reuben Snyder on 21 Jan 13 - No Cached
  • Reuben Snyder on 21 Jan 13
     
    Follow up on Totnes : the town that declared war on global capitalism
Richard Allaway

Latest geographical issues in the news - Word Wide Web - 1 views

www.geographyinthenews.rgs.org/...article

ib_geog2009 globalization glocalization

shared by Richard Allaway on 14 Feb 09 - Cached
  • Charlotte Lemaitre on 14 Feb 09
     
    The first issue of Spider-Man India has just been released on sale there. This new comic book is a touchstone for the kinds of highly sophisticated globalisation processes that are now becoming much more common-place in the Twenty-First Century.
  • Richard Allaway on 24 Aug 10
     
    This month, the comic-book and film hero Spider-Man 'moves' to India. The first issue of Spider-Man India has just been released on sale there. This new comic book is a touchstone for the kinds of highly sophisticated globalisation processes that are now becoming much more common-place in the Twenty-First Century.
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