Coke or Pepsi? Politicians Say Choices Like These Reveal How You Vote - 0 views
-
Stephen b on 10 Nov 12This bring cross elasticity to a whole new level. Now that the elections in the US are done, it's sometimes hard to remember just how crazy campaigning can get. Candidates will grab at whatever statistics or new bits of knowledge that tell them how they're doing in the polls and or what they need to do to get ahead. This year, one of their focuses is...what kind of soda we drink? That's right, because cross elasticity is all about how two product correlate and the correlation between the president elect and your favorite soda has only like, what, 20, 30 degrees of separation? And you'd be surprised just how many other details of your life they'll look at to see where their target audience is. And these guys aren't the only ones trying to get an edge from such seemingly irrelevant information...