GE invests $1bn in innovation, healthcare and energy partnership initiatives supporting... - 0 views
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Stephen b on 30 Sep 12Well, the Saudis are going green, and GE's heading the project. Not only does this show the greater demand across the world for cleaner energy and better health coverage, but this is also a big PR move for GE. There's a lot of politics that go into selling your product, constantly trying to make as many people as possible feel like you're on their side, like you agree with them. Whether it's for the sake of increasing profits or if GE really does care we may never know, but a decision like this helps brand loyalty and will bring in more customers than it loses.