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This bring cross elasticity to a whole new level. Now that the elections in the US are done, it's sometimes hard to remember just how crazy campaigning can get. Candidates will grab at whatever statistics or new bits of knowledge that tell them how they're doing in the polls and or what they need to do to get ahead. This year, one of their focuses is...what kind of soda we drink? That's right, because cross elasticity is all about how two product correlate and the correlation between the president elect and your favorite soda has only like, what, 20, 30 degrees of separation? And you'd be surprised just how many other details of your life they'll look at to see where their target audience is. And these guys aren't the only ones trying to get an edge from such seemingly irrelevant information...

This article describes how a hotel manager is changing the plan to achieve a higher total revenue, as the hotel no longer offers what is demanded the most. Competitors may have these facilites that are demanded, and one could make a graph on the cross elasticity of demand with this hotel and a competitor if one had the right numbers.

This article talks about Lenovo's vision of growing demand for their 7-inch tablets. It suggests combinations of substitutes and complement goods, which has to do with the value of XED. They see tablets as competitors for large-screen smartphones (like Samsung S3), but also as something that will not replace traditional computers. So, value of XED in combination tablets - smartphones is positive, meaning that these two goods are substitutes, whereas the value of XED in combination tablets - computers is negative, meaning that these two goods are complements. Lenovo also suggests that they are prepared for the steady supply of high-resolution touch screens for which they see a bright future as components of computers. So, it is also about non-determinant of supply - expectation for future prices.

the article talks about a change in the income tax paid by the highest bracket of the English economy; this means that all the money earned above £130,000 will have to pay 50p per pound (50%) rather than 40p per pound. Economists predict that the income change will not have any effect on the earnings as the income elasticity of the bracket of economy is 0.46.

This article discusses how the car sales have been hurt in the past due to the recession. The article talks about how the private sector has become a bigger target for the car companies. The elasticity of supply has grown to fit this curve, causing the car companies to gain some more profit that they had in the past. The companies also began to target people that care more about the environment, selling many more low emission type cars. They had to adapt to what the demand was, causing their elasticity of supply to grow to fit many wants.

The article says that the number of cars sold in the past has decreased. However the market for cars has recovered. The articled shows how companies adapted to the changing needs of customers. Customers now want more fuel efficient cars and often buy them on the private market. This causes the elasticity of supply of these companies to increase because they quickly had to adapt to the new situation.