Group items tagged

The recent controversy over Tiger Wood's alleged infidelity has had devastating effect on his brand image, and in turn on his financial status. Although not directly discussing economics, this article is an example of how important non-price competition is. Branding and advertising is extremely important to Tiger Wood's - if we think of him as a company - because his image is what sets him apart from other sportsman. Now that image has been discredited, and the financial repercussions are enormous.

This article gives an example of non-price competition in which Google and Apple using any tools they can to get an upper hand on the other.

This article talks about how Apple uses advertising and promotions to encourage consumers to purchase Mac products. Rather than competing with price, Apple promotes its products by incorporating new software, like the Intel Core i5 processor. This way, Apple competes with higher level software, rather than with a more competitive price.

This article is about Google introducing a new smartphone. It is intended to compete with the Apple iPhone. This is non-price competition because it is centered around product differentiation rather than prices. Google's aim is to compete by offering a different product rather than lower prices.

This article talks about the car industry and how various care companies are trying themselves. Many are trying to be the "most environmentally friendly". Some keeping performance as their distinguishing factor. All of this shows forms of non-price discrimination in the marker

Apple will host a product event on Jan. 27, giving chief executive Steve Jobs a chance to unveil a long-rumored, touch-screen tablet device for surfing the Web and playing movies and music. This is an example of non-pricing competition because Apple is introducing a new product through product innovation and improved technology. Apple has been succesfull in grabbing the consumer's hearts with their unique design and functions.

This article shows how the recall of several Toyota models acts as a form of non-price competition for other firms in the car industry. Ford and GM have benefited from the lack of consumer trust in the Toyota, and have both seen an increase in sales.

After noticing that companies such as apple and blackberry were beating nokia in sales, it decided to change its methods of selling and improve the quality and include more attracting devices. This way, it hopes to regain its former title of biggest selling phones.