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This article talks about how Apple uses advertising and promotions to encourage consumers to purchase Mac products. Rather than competing with price, Apple promotes its products by incorporating new software, like the Intel Core i5 processor. This way, Apple competes with higher level software, rather than with a more competitive price.

Apple will host a product event on Jan. 27, giving chief executive Steve Jobs a chance to unveil a long-rumored, touch-screen tablet device for surfing the Web and playing movies and music. This is an example of non-pricing competition because Apple is introducing a new product through product innovation and improved technology. Apple has been succesfull in grabbing the consumer's hearts with their unique design and functions.

This article gives an example of non-price competition in which Google and Apple using any tools they can to get an upper hand on the other.

This is a a comment by Daniel Hamermesh on the Price discrimination apple uses with iPhone applications. Some applications with only a few more features cost a great deal more.

After noticing that companies such as apple and blackberry were beating nokia in sales, it decided to change its methods of selling and improve the quality and include more attracting devices. This way, it hopes to regain its former title of biggest selling phones.

This article is about Google introducing a new smartphone. It is intended to compete with the Apple iPhone. This is non-price competition because it is centered around product differentiation rather than prices. Google's aim is to compete by offering a different product rather than lower prices.