For MOOCs, several target audiences have emerged:
1. Internal
students on course – cost savings on volume courses
2. Internal
students not on course – expanding student experience
3. Potential
students national –major source of income
4. Potential
students international – major source of income
5. Potential
students High school – reputation and preparation
6. Parents –
significant in student choice
7. Alumni –
potential income and influencers
8. Lifelong learners
– late and lifelong adult learners
9. Professionals
– related to professions and work
10. Government – part of access strategy
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