Eye tracker study of where people tend to look on a Facebook profile (results highlight importance of profile pictures, job title, and thumbnails of friends)
-Profile pics matter
*for libraries its about establishing and maintaining a brand
*recognition is key, from the profile pic to the thumbnail
-LinkedIn is all about the job title
*makes sense given the professional emphasis of LinkedIn
-friends matter
*be careful about who libraries friend, as it goes a long way to establishing social media bona fides
(businesses vs gov't orgs, other libraries, brands, etc)
-content on top is most important
*libraries need to continually update, refresh and monitor their social media pages
*spam, obscene or offensive posts need to be removed quickly
-SNSs condition people to peruse and evaluate in different methods per each SNS
-even though pics are bigger on some SNSs than others, eye movement remains the same
-shows that each SNS has its own way of conveying info to users, even when users might not be aware of it
-Youtube thumbnails garnered as much attention as the larger pic
-Klout scores to the side, with more info got more attention than the larger Klout score number
**what all of these means is even unconsciously, people negotiate SNSs differently
*profile pic still among the first couple of things noticed (cover pic not as attention-grabbing as one would think)
*first couple of wall posts still top eye candy
*almost everyone looked at pics, basic info and the first few wall posts
*ads not noticed by many
*info on lower right hand side is less noticed
*in Twitter, tweets still king
*each media has different tracking stats, proving people negotiate each media separately, even if its unconscious