*(substitute every reference of teacher with Library)
*some disclosure online translates into more involved participants
*when students engaged with teacher online and teacher had some level of self-disclosure on the profile, the students were more motivated and happy
*libraries need to have a level of self-disclosure with the posters, without crossing the line into TMI
*there needs to be an adjustment for multiple users of a network, so its not confusing or the voices become muddled
(our solution, we post and add short signature at end when personal remarks are made)
-"Teacher use of Facebook provides a unique perspective to the current CMC literature... it is important to understand how students use and make sense of specific social networks. This understanding can provide useful information for teachers who use virtual social networks to communicate with students. Students may perceive a teacher's use of Facebook as an attempt to foster positive relationships with his or her students, which may have positive effects on important student outcomes. Teachers may violate student expectations of proper behaviors and run the risk of harming their credibility if they utilize Facebook. Despite this potential consequence, teachers may enhance their credibility among students by signifying an understanding of the contemporary student culture."
*social networks are where the people are, so it's where libraries need to be. Appropriate use of social networks (etiquette) is important as it signifies understanding. Each network has its own methods and ways of interaction. If you do it right, you can increase your social capital, and the converse is also true.
-"Student perceptions of a teacher's credibility and their reports of motivation and affective learning may also be affected by what the teacher discloses on Facebook. The number of photographs and the amount of information provided on the virtual social network may positively or negatively alter student perceptions"
-"The decision whether and when to disclose private information is rule-based and determined by a variety of criteria including culture, motivation, individual differences, situations, and gender. Teachers may intentionally or unintentionally utilize these criteria to decide whether or not to disclose in the classroom. Guided by new technology in this student-dominated virtual social network, teachers can purposefully limit the amount of personal information they disclose on their Facebook website (much like face-to-face interaction in the classroom) to be seen in a positive light among their students"
*manage the social networks properly in order to gain social capital, and strengthen latent ties into weak ones
-"Certain forms of face-to-face self-disclosure can have disastrous effects on teacher credibility; however, the nature of computer-mediated communication allows teachers to determine how they appear on Facebook. In other words, teachers can strategically reveal pictures, quotes, and personal information that present them as competent and trustworthy instructors who have the students' best interests in mind. Scholars should explore how certain forms of mediated self-disclosure, such as photographs, personal beliefs, and relationship status, affects student perceptions of teacher credibility. Future research must also explore if a curvilinear relationship exists in terms of teacher self-disclosure on Facebook. In other words, can teacher self-disclosure reach an exceedingly high level and result in negative student perceptions?"
-" In addition, scholars should examine how students' perceptions differ if teachers self-disclose on their university-housed personal websites or Facebook websites."
*the area of sharing and the how of sharing is related. But will personal and professional social media accounts, and the level of sharing on each, also be affected?
-"information technology may enhance place-based community and facilitate the generation of social capital" (Facebook a place to enhance relationships, not connect with total strangers)
*libraries need to take this into account when setting up pages and connecting with people/places
-"We use Facebook as a research context in order to determine whether offline social capital can be generated by online tools. The results of our study show that Facebook use among college-age respondents was significantly associated with measures of social capital."
*libraries want to accumulate social capital, but have to be aware that it does not always translate in a linear fashion (i.e. I like you online, I will visit in person offline.)
-" Bourdieu and Wacquant (1992) define social capital as "the sum of the resources, actual or virtual, that accrue to an individual or a group by virtue of possessing a durable network of more or less institutionalized relationships of mutual acquaintance and recognition" (p. 14). The resources from these relationships can differ in form and function based on the relationships themselves."
*social capital= social presence = libraries maintain a sense of space online and offline
-"Greater social capital increases commitment to a community and the ability to mobilize collective actions, among other benefits. "
*libraries can advocate for the common good, and can be a bridge over the increasing digital divide
-"bridging and bonding social capital. The former is linked to what network researchers refer to as "weak ties," which are loose connections between individuals who may provide useful information or new perspectives for one another but typically not emotional support...(also) "maintained social capital," permits us to explore whether online network tools enable individuals to keep in touch with a social network after physically disconnecting from it.
*libraries want bridging social capital, but especially maintained social capital.. but how to achieve this??
-"Because online relationships may be supported by technologies like distribution lists, photo directories, and search capabilities, it is possible that new forms of social capital and relationship building will occur in online social network sites. Bridging social capital might be augmented by such sites, which support loose social ties, allowing users to create and maintain larger, diffuse networks of relationships from which they could potentially draw resources"
*Flickr, YouTube channels, Storify, FB, blogs, location-based apps
-"friendsickness: refers to the distress caused by the loss of connection to old friends when a young person moves away to college"
*how can libraries engender the same feelings/retain the relationship when people relocate?
*"maintained" social capital will keep online relationships intact even when physical geography separates people
*how can libraries "maintain" social capital?
*ettiquette of posting/page behavior affects social capital, particularly maintained social capital (users don't have to disconnect, they can just "hide")
*how can libraries generate that neighborhood feel online, how can they evoke the friendsickness response in people who relocate or otherwise lose physical contact with the library? The library as an online presence must work to bridge social capital and then maintain social capital
-"Facebook might make it easier to convert latent ties into weak ties, in that the site provides personal information about others, makes visible one's connections to a wide range of individuals, and enables students to identify those who might be useful in some capacity (such as the math major in a required calculus class), thus providing the motivation to activate a latent tie. These weak ties may provide additional information and opportunities, which are expressed as dimensions of bridging social capital that speak to interaction with a wide range of people and the more tolerant perspective this might encourage. Facebook seems well-suited to facilitate these experiences, in that detailed profiles highlight both commonalities and differences among participants."
*the library can use GIS info and the info gained from the revamped "insights" page to target latent ties, or friends of friends, in order to change those ties into weak ties
libraries need to aim for low/weak ties, not strong or close ties, with the community. Weak ties are still acceptable in social media, and are more powerful than latent ties, which in turn are better than none at all.
-"The strong linkage between Facebook use and high school connections suggests how SNSs help maintain relations as people move from one offline community to another. It may facilitate the same when students graduate from college, with alumni keeping their school email address and using Facebook to stay in touch with the college community. Such connections could have strong payoffs in terms of jobs, internships, and other opportunities. Colleges may want to explore ways to encourage this sort of usage."
*also, libraries!!
-activity levels of users between one another (connectedness) varies over time, even between close friends
-users only interact with a small number of their social links
*birthdays tend to be a high number of interactions, because FB posts a bday reminder, making the ease of social connection almost effortless (click, click, post)
-"mechanisms of social networks" can affect links in interesting ways, facilitating contact
-a minority of users generate the majority of links between users
1. Engaging in one-way conversations
2. Not knowing when to chat, and when to advertise
*using/leveraging some of that social capital in order to gain more in the long term
3. "Shiny Object Syndrome"
*only review new stuff periodically, spend most of your time working on the already established stuff
*maybe set aside time each week to review new websites/apps/programs
4. Poor Messaging
*be sure you are projecting the appropriate message for your audience
5. Sales Faux Pas
*including the wrong message at the wrong time can cost you an audience
Information wrangler, reference hustler... Currently working on a specialist's degree in Digital Reference Librarianship, while moonlighting as a reference librarian. Also a mom, and a volunteer admin at the ipl2. So far all the plates are still spinning, wobbly but spinning.